Brandwave

Licensed Renovations vs Superior Renovations:Which is more popular?

In September 2026, Superior Renovations had more branded searches than Licensed Renovations among Auckland renovation builders in New Zealand. Superior Renovations had about 480 branded searches, while Licensed Renovations had 90. Superior Renovations made up 36.6% of all Auckland renovation builder searches we track, and Licensed Renovations accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about Auckland renovation builders, Superior Renovations appeared in three of the four answers and Licensed Renovations in two. Superior Renovations was mentioned before Licensed Renovations in two out of three answers.

Among Auckland renovation builders in New Zealand in September 2026

Who do people search for more?

Superior Renovations, about 5 searches for every 1 for Licensed Renovations

Superior Renovations 480 searchesLicensed Renovations 90 searches

Who does AI mention more?

Superior Renovations, mentioned in 3 of 4 answers, Licensed Renovations in 2

Superior Renovations in 3 of 4Licensed Renovations in 2 of 4

Who does AI recommend more?

Superior Renovations, named ahead of Licensed Renovations in 2 of 3 answers

Superior Renovations first in 2Licensed Renovations first in 1

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Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Superior Renovations was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Licensed Renovations was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Superior Renovations was listed before Licensed Renovations in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Renovation Team1st
  2. Superior Renovations2nd
  3. Add Value Renovations3rd
  4. Manor Projects4th
  5. Licensed Renovations5th
  6. Reliable Renovations6th
  7. Lewis Build7th
  8. Refresh Renovations–
  9. Smith & Sons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland renovation builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Licensed Renovations or Superior Renovations more popular in search?

This chart shows how often people search Google for Licensed Renovations and Superior Renovations by name. Each line represents a brand's share of searches for all nine Auckland renovation builders we track, month by month, from searches in New Zealand.

Licensed Renovations and Superior Renovations among Auckland renovation builders in New Zealand, by month

Share of searches by month for Superior Renovations, Licensed Renovations. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperior RenovationsRefresh RenovationsAdd Value RenovationsSmith & SonsLicensed RenovationsLewis BuildReliable RenovationsThe Renovation TeamManor Projects
Oct 202545.4%22.3%3.8%6.2%5.4%5.4%3.8%2.3%5.4%
Nov 202539%29.3%5.7%4.9%4.1%5.7%3.3%2.4%5.7%
Dec 202542.7%24%4%8%5.3%6.7%2.7%2.7%4%
Jan 202640.7%22%5.9%7.6%5.9%4.2%4.2%3.4%5.9%
Feb 202629.9%27.1%4.7%6.5%6.5%8.4%3.7%2.8%10.3%
Mar 202634.8%25.4%6.5%7.2%6.5%6.5%3.6%2.9%6.5%
Apr 202635.1%25.2%8.1%7.2%3.6%6.3%3.6%4.5%6.3%
May 202631.5%28.2%7.3%5.6%5.6%7.3%3.2%4%7.3%
Jun 202622.5%16.2%6.4%5.8%4%5.2%1.7%34.1%4%
Jul 202640.4%17.8%6.2%7.5%6.2%6.2%3.4%4.8%7.5%
Aug 202641%20.8%9.7%9%4.9%6.3%3.5%1.4%3.5%
Sep 202636.6%23.7%10.7%7.6%6.9%5.3%3.8%3.1%2.3%

How has the Licensed Renovations and Superior Renovations comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland renovation builders in September 2026?

2 changes

  1. In September 2026, Licensed Renovations overtook Lewis Build to rank 5th among Auckland renovation builders in New Zealand, with 6.9% of the searches.

  2. In September 2026, Superior Renovations lost share of searches among Auckland renovation builders in New Zealand, from 41% to 36.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Licensed Renovations’ and Superior Renovations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Licensed Renovations

1 branded search term

  • licensed renovations

Superior Renovations

1 branded search term

  • superior renovations

How the Brand Demand Index is measured

Other head-to-heads among Auckland renovation builders

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