Brandwave

Superior Renovations vs The Renovation Team:Which is more popular?

In September 2026, Superior Renovations had more branded searches than The Renovation Team among Auckland renovation builders in New Zealand. Superior Renovations had about 480 branded searches, while The Renovation Team had 40. Superior Renovations made up 36.6% of all Auckland renovation builder searches we track, and The Renovation Team accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about Auckland renovation builders, Superior Renovations and The Renovation Team each appeared in three of the four answers. The Renovation Team was mentioned before Superior Renovations in every answer.

Among Auckland renovation builders in New Zealand in September 2026

Who do people search for more?

Superior Renovations, about 12 searches for every 1 for The Renovation Team

Superior Renovations 480 searchesThe Renovation Team 40 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Superior Renovations in 3 of 4The Renovation Team in 3 of 4

Who does AI recommend more?

The Renovation Team, named ahead of Superior Renovations in every answer

The Renovation Team first in 3Superior Renovations never first

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Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Superior Renovations and The Renovation Team were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Renovation Team was listed before Superior Renovations in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Renovation Team1st
  2. Superior Renovations2nd
  3. Add Value Renovations3rd
  4. Manor Projects4th
  5. Licensed Renovations5th
  6. Reliable Renovations6th
  7. Lewis Build7th
  8. Refresh Renovations–
  9. Smith & Sons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland renovation builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Superior Renovations or The Renovation Team more popular in search?

This chart shows how often people search Google for Superior Renovations and The Renovation Team by name. Each line represents a brand's share of searches for all nine Auckland renovation builders we track, month by month, from searches in New Zealand.

Superior Renovations and The Renovation Team among Auckland renovation builders in New Zealand, by month

Share of searches by month for Superior Renovations, The Renovation Team. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperior RenovationsRefresh RenovationsAdd Value RenovationsSmith & SonsLicensed RenovationsLewis BuildReliable RenovationsThe Renovation TeamManor Projects
Oct 202545.4%22.3%3.8%6.2%5.4%5.4%3.8%2.3%5.4%
Nov 202539%29.3%5.7%4.9%4.1%5.7%3.3%2.4%5.7%
Dec 202542.7%24%4%8%5.3%6.7%2.7%2.7%4%
Jan 202640.7%22%5.9%7.6%5.9%4.2%4.2%3.4%5.9%
Feb 202629.9%27.1%4.7%6.5%6.5%8.4%3.7%2.8%10.3%
Mar 202634.8%25.4%6.5%7.2%6.5%6.5%3.6%2.9%6.5%
Apr 202635.1%25.2%8.1%7.2%3.6%6.3%3.6%4.5%6.3%
May 202631.5%28.2%7.3%5.6%5.6%7.3%3.2%4%7.3%
Jun 202622.5%16.2%6.4%5.8%4%5.2%1.7%34.1%4%
Jul 202640.4%17.8%6.2%7.5%6.2%6.2%3.4%4.8%7.5%
Aug 202641%20.8%9.7%9%4.9%6.3%3.5%1.4%3.5%
Sep 202636.6%23.7%10.7%7.6%6.9%5.3%3.8%3.1%2.3%

How has the Superior Renovations and The Renovation Team comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland renovation builders in September 2026?

2 changes

  1. In September 2026, The Renovation Team overtook Manor Projects to rank 8th among Auckland renovation builders in New Zealand, with 3.1% of the searches.

  2. In September 2026, Superior Renovations lost share of searches among Auckland renovation builders in New Zealand, from 41% to 36.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Superior Renovations’ and The Renovation Team’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Superior Renovations

1 branded search term

  • superior renovations

The Renovation Team

1 branded search term

  • the renovation team

How the Brand Demand Index is measured

Other head-to-heads among Auckland renovation builders

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