Manor Projects vs Smith & Sons:Which is more popular?
In September 2026, Smith & Sons had more branded searches than Manor Projects among Auckland renovation builders in New Zealand. Smith & Sons had about 100 branded searches, while Manor Projects had 30. Smith & Sons made up 7.6% of all Auckland renovation builder searches we track, and Manor Projects accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Auckland renovation builders, Manor Projects appeared in two of the four answers and Smith & Sons in none.
Who do people search for more?
Smith & Sons, about 3 searches for every 1 for Manor Projects
Who does AI mention more?
Manor Projects, mentioned in 2 of 4 answers, Smith & Sons in 0
Who does AI recommend more?
Manor Projects, the only one of the two named
Follow Manor Projects vs Smith & Sons and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Auckland renovation builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Manor Projects was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Smith & Sons did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Auckland renovation builders
4 answers
Asked ChatGPT
“Which renovation builder should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best renovation builders in Auckland, New Zealand?”
Asked ChatGPT
“What's the best renovation builder in Auckland, New Zealand for home renovation?”
Searched Google, AI Overview
“house renovation auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“home builders auckland”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Manor Projects or Smith & Sons more popular in search?
This chart shows how often people search Google for Manor Projects and Smith & Sons by name. Each line represents a brand's share of searches for all nine Auckland renovation builders we track, month by month, from searches in New Zealand.
Share of searches by month for Smith & Sons, Manor Projects. The figures are in the table below the chart.
View monthly share of searches table
| Month | Superior Renovations | Refresh Renovations | Add Value Renovations | Smith & Sons | Licensed Renovations | Lewis Build | Reliable Renovations | The Renovation Team | Manor Projects |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 22.3% | 3.8% | 6.2% | 5.4% | 5.4% | 3.8% | 2.3% | 5.4% |
| Nov 2025 | 39% | 29.3% | 5.7% | 4.9% | 4.1% | 5.7% | 3.3% | 2.4% | 5.7% |
| Dec 2025 | 42.7% | 24% | 4% | 8% | 5.3% | 6.7% | 2.7% | 2.7% | 4% |
| Jan 2026 | 40.7% | 22% | 5.9% | 7.6% | 5.9% | 4.2% | 4.2% | 3.4% | 5.9% |
| Feb 2026 | 29.9% | 27.1% | 4.7% | 6.5% | 6.5% | 8.4% | 3.7% | 2.8% | 10.3% |
| Mar 2026 | 34.8% | 25.4% | 6.5% | 7.2% | 6.5% | 6.5% | 3.6% | 2.9% | 6.5% |
| Apr 2026 | 35.1% | 25.2% | 8.1% | 7.2% | 3.6% | 6.3% | 3.6% | 4.5% | 6.3% |
| May 2026 | 31.5% | 28.2% | 7.3% | 5.6% | 5.6% | 7.3% | 3.2% | 4% | 7.3% |
| Jun 2026 | 22.5% | 16.2% | 6.4% | 5.8% | 4% | 5.2% | 1.7% | 34.1% | 4% |
| Jul 2026 | 40.4% | 17.8% | 6.2% | 7.5% | 6.2% | 6.2% | 3.4% | 4.8% | 7.5% |
| Aug 2026 | 41% | 20.8% | 9.7% | 9% | 4.9% | 6.3% | 3.5% | 1.4% | 3.5% |
| Sep 2026 | 36.6% | 23.7% | 10.7% | 7.6% | 6.9% | 5.3% | 3.8% | 3.1% | 2.3% |
How has the Manor Projects and Smith & Sons comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Manor Projects took it in November 2025, Smith & Sons took it in December 2025, Manor Projects took it in February 2026, Smith & Sons took it in March 2026, Manor Projects took it in May 2026, Smith & Sons took it in June 2026.
- Across the 12 months ending September 2026, Manor Projects’ share of searches among Auckland renovation builders in New Zealand moved from 5.4% to 2.3%, and its estimated monthly branded searches moved from 70 to 30.
- Across the 12 months ending September 2026, Smith & Sons’ share of searches among Auckland renovation builders in New Zealand moved from 6.2% to 7.6%, and its estimated monthly branded searches moved from 80 to 100.
How did search popularity change for New Zealand Auckland renovation builders in September 2026?
3 changes
In September 2026, The Renovation Team overtook Manor Projects to rank 8th among Auckland renovation builders in New Zealand, with 3.1% of the searches.
In September 2026, Smith & Sons lost share of searches among Auckland renovation builders in New Zealand, from 9% to 7.6%.
In September 2026, Manor Projects lost share of searches among Auckland renovation builders in New Zealand, from 3.5% to 2.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Manor Projects’ and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Manor Projects
1 branded search term
- manor projects
Smith & Sons
6 branded search terms
- smith & sons
- smith and sons
- smith sons renovations
- smith&sons
- smithandsons
- smithsons
Other head-to-heads among Auckland renovation builders
- Superior Renovations vs Refresh Renovations: compare popularity
- Superior Renovations vs Add Value Renovations: compare popularity
- Superior Renovations vs Smith & Sons: compare popularity
- Superior Renovations vs Licensed Renovations: compare popularity
- Refresh Renovations vs Add Value Renovations: compare popularity
- Refresh Renovations vs Smith & Sons: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.