Brandwave

Add Value Renovations vs Smith & Sons:Which is more popular?

In September 2026, Add Value Renovations had more branded searches than Smith & Sons among Auckland renovation builders in New Zealand. Add Value Renovations had about 140 branded searches, while Smith & Sons had 100. Add Value Renovations made up 10.7% of all Auckland renovation builder searches we track, and Smith & Sons accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about Auckland renovation builders, Add Value Renovations appeared in two of the four answers and Smith & Sons in none.

Among Auckland renovation builders in New Zealand in September 2026

Who do people search for more?

Add Value Renovations, about 40% more searches than Smith & Sons

Add Value Renovations 140 searchesSmith & Sons 100 searches

Who does AI mention more?

Add Value Renovations, mentioned in 2 of 4 answers, Smith & Sons in 0

Add Value Renovations in 2 of 4Smith & Sons in 0 of 4

Who does AI recommend more?

Add Value Renovations, the only one of the two named

Add Value Renovations first in 2Smith & Sons never named

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Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Add Value Renovations was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Smith & Sons did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Renovation Team1st
  2. Superior Renovations2nd
  3. Add Value Renovations3rd
  4. Manor Projects4th
  5. Licensed Renovations5th
  6. Reliable Renovations6th
  7. Lewis Build7th
  8. Refresh Renovations–
  9. Smith & Sons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Superior Renovations3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lewis Build3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Renovation Team3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Add Value Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licensed Renovations2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manor Projects2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reliable Renovations1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Refresh Renovations0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith & Sons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland renovation builders

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Add Value Renovations or Smith & Sons more popular in search?

This chart shows how often people search Google for Add Value Renovations and Smith & Sons by name. Each line represents a brand's share of searches for all nine Auckland renovation builders we track, month by month, from searches in New Zealand.

Add Value Renovations and Smith & Sons among Auckland renovation builders in New Zealand, by month

Share of searches by month for Add Value Renovations, Smith & Sons. The figures are in the table below the chart.

View monthly share of searches table
MonthSuperior RenovationsRefresh RenovationsAdd Value RenovationsSmith & SonsLicensed RenovationsLewis BuildReliable RenovationsThe Renovation TeamManor Projects
Oct 202545.4%22.3%3.8%6.2%5.4%5.4%3.8%2.3%5.4%
Nov 202539%29.3%5.7%4.9%4.1%5.7%3.3%2.4%5.7%
Dec 202542.7%24%4%8%5.3%6.7%2.7%2.7%4%
Jan 202640.7%22%5.9%7.6%5.9%4.2%4.2%3.4%5.9%
Feb 202629.9%27.1%4.7%6.5%6.5%8.4%3.7%2.8%10.3%
Mar 202634.8%25.4%6.5%7.2%6.5%6.5%3.6%2.9%6.5%
Apr 202635.1%25.2%8.1%7.2%3.6%6.3%3.6%4.5%6.3%
May 202631.5%28.2%7.3%5.6%5.6%7.3%3.2%4%7.3%
Jun 202622.5%16.2%6.4%5.8%4%5.2%1.7%34.1%4%
Jul 202640.4%17.8%6.2%7.5%6.2%6.2%3.4%4.8%7.5%
Aug 202641%20.8%9.7%9%4.9%6.3%3.5%1.4%3.5%
Sep 202636.6%23.7%10.7%7.6%6.9%5.3%3.8%3.1%2.3%

How has the Add Value Renovations and Smith & Sons comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland renovation builders in September 2026?

2 changes

  1. In September 2026, Add Value Renovations gained share of searches among Auckland renovation builders in New Zealand, from 9.7% to 10.7%.

  2. In September 2026, Smith & Sons lost share of searches among Auckland renovation builders in New Zealand, from 9% to 7.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Add Value Renovations’ and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Add Value Renovations

1 branded search term

  • add value renovations

Smith & Sons

6 branded search terms

  • smith & sons
  • smith and sons
  • smith sons renovations
  • smith&sons
  • smithandsons
  • smithsons

How the Brand Demand Index is measured

Other head-to-heads among Auckland renovation builders

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