Sinclair Builders vs Smith & Sons:Which is more popular by branded search in New Zealand?
In August 2026, Smith & Sons had more branded searches than Sinclair Builders among christchurch renovation builders in New Zealand. Smith & Sons was estimated to have 510 branded searches compared to Sinclair Builders’ 110, and held a 25.6% Share of Search versus Sinclair Builders’ 5.5%.
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Which is more popular in search, Sinclair Builders or Smith & Sons?
Compare Christchurch renovation builders using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smith & Sons, Sinclair Builders. The figures are in the table below the chart.
View monthly share of search table
| Month | Refresh Renovations | Smith & Sons | Summit Construction | Sinclair Builders |
|---|---|---|---|---|
| Oct 2025 | 66% | 21.8% | 7.1% | 5.1% |
| Nov 2025 | 66.5% | 22.9% | 5.9% | 4.7% |
| Dec 2025 | 56.7% | 28.4% | 9% | 6% |
| Jan 2026 | 56.5% | 23.5% | 16% | 4% |
| Feb 2026 | 55.9% | 26.8% | 13.6% | 3.6% |
| Mar 2026 | 59.3% | 27% | 9.3% | 4.4% |
| Apr 2026 | 58.5% | 24.4% | 13% | 4.1% |
| May 2026 | 62.1% | 22.3% | 8.9% | 6.7% |
| Jun 2026 | 62.4% | 23.9% | 7.6% | 6.1% |
| Jul 2026 | 63% | 24.9% | 7.9% | 4.2% |
| Aug 2026 | 57.8% | 25.6% | 11.1% | 5.5% |
| Sep 2026 | — | — | — | — |
How has the Sinclair Builders and Smith & Sons comparison changed over the last 12 months?
3 findings
- Smith & Sons was ahead of Sinclair Builders in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sinclair Builders’ estimated Share of Search among christchurch renovation builders in New Zealand moved from 5.1% to 5.5%, and its estimated monthly branded searches moved from 100 to 110.
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among christchurch renovation builders in New Zealand moved from 21.8% to 25.6%, and its estimated monthly branded searches moved from 430 to 510.
How did search popularity change for New Zealand christchurch renovation builders in August 2026?
2 changes
In August 2026, Sinclair Builders gained estimated Share of Search among christchurch renovation builders in New Zealand, from 4.2% to 5.5%.
In August 2026, Smith & Sons gained estimated Share of Search among christchurch renovation builders in New Zealand, from 24.9% to 25.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Sinclair Builders’ and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sinclair Builders
2 branded search terms
- sinclair builders
- sinclair builders christchurch
Smith & Sons
10 branded search terms
- smith & sons
- smith & sons dunedin
- smith & sons tauranga
- smith and sons
- smith and sons nz
- smith and sons renovations
- smith sons renovations
- smith&sons
- smithandsons
- smithandsons.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.