Reliable Renovations vs Smith & Sons:Which is more popular by branded search in New Zealand?
In August 2026, Smith & Sons had more branded searches than Reliable Renovations among auckland renovation builders in New Zealand. Smith & Sons was estimated to have 510 branded searches compared to Reliable Renovations’ 50, and held a 29.8% Share of Search versus Reliable Renovations’ 2.9%.
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Which is more popular in search, Reliable Renovations or Smith & Sons?
Compare Auckland renovation builders using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smith & Sons, Reliable Renovations. The figures are in the table below the chart.
View monthly share of search table
| Month | Refresh Renovations | Smith & Sons | Reliable Renovations |
|---|---|---|---|
| Oct 2025 | 73% | 24.2% | 2.8% |
| Nov 2025 | 72.4% | 25% | 2.6% |
| Dec 2025 | 65.5% | 32.8% | 1.7% |
| Jan 2026 | 67.7% | 28.1% | 4.2% |
| Feb 2026 | 66.1% | 31.7% | 2.2% |
| Mar 2026 | 67% | 30.5% | 2.5% |
| Apr 2026 | 68.5% | 28.5% | 3% |
| May 2026 | 72% | 25.9% | 2.1% |
| Jun 2026 | 70.7% | 27% | 2.3% |
| Jul 2026 | 68.8% | 27.2% | 4% |
| Aug 2026 | 67.3% | 29.8% | 2.9% |
| Sep 2026 | — | — | — |
How has the Reliable Renovations and Smith & Sons comparison changed over the last 12 months?
3 findings
- Smith & Sons was ahead of Reliable Renovations in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Reliable Renovations’ estimated Share of Search among auckland renovation builders in New Zealand moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 50.
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among auckland renovation builders in New Zealand moved from 24.2% to 29.8%, and its estimated monthly branded searches moved from 430 to 510.
How did search popularity change for New Zealand auckland renovation builders in August 2026?
2 changes
In August 2026, Smith & Sons gained estimated Share of Search among auckland renovation builders in New Zealand, from 27.2% to 29.8%.
In August 2026, Reliable Renovations lost estimated Share of Search among auckland renovation builders in New Zealand, from 4% to 2.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Reliable Renovations’ and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reliable Renovations
1 branded search term
- reliable renovations
Smith & Sons
10 branded search terms
- smith & sons
- smith & sons dunedin
- smith & sons tauranga
- smith and sons
- smith and sons nz
- smith and sons renovations
- smith sons renovations
- smith&sons
- smithandsons
- smithandsons.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.