Brandwave

How popular isRhino-Rack?

In September 2026, people searched for Rhino-Rack by name about 1,120 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 14.4% of all New Zealand roof rack and bike rack brand searches, placing Rhino-Rack third out of four brands. When we asked both ChatGPT and Google AI Overviews about roof rack and bike rack brands, Rhino-Rack appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Rhino-Rack is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. ThuleShare of searches 52.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ProrackShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Rhino-RackShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. YakimaShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Rhino-Rack website (opens in a new tab)

Follow Rhino-Rack and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top roof rack and bike rack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rhino-Rack appeared in all five answers. Rhino-Rack is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Rhino-Rack2nd
  3. Yakima3rd
  4. Prorack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rhino-Rack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prorack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roof rack and bike rack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which roof rack and bike rack brands compete with Rhino-Rack?

Rhino-Rack against roof rack and bike rack brands in New Zealand, by month

Share of searches by month for Thule, Prorack, Rhino-Rack, Yakima. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleProrackRhino-RackYakima
Oct 202552.7%21.7%14.5%11.1%
Nov 202551.2%22.5%15.2%11.2%
Dec 202549.1%21.4%16.4%13%
Jan 202654.3%19.6%14.3%11.9%
Feb 202653.2%20.1%15.2%11.5%
Mar 202659.3%16.9%13.8%10%
Apr 202656.8%19.1%13.5%10.7%
May 202658.2%17.5%13.4%10.9%
Jun 202659.7%16.2%13.2%10.9%
Jul 202657.7%18.4%13.1%10.8%
Aug 202656.2%18.7%12.7%12.4%
Sep 202652.5%18.9%14.4%14.1%

  1. 1.Thule

    52.5%

    Held 1st. 4K estimated branded searches, -14.7% vs prior month. Share -3.7 points.

  2. 2.Prorack

    18.9%

    Held 2nd. 1.5K estimated branded searches, -7.6% vs prior month. Share +0.2 points.

  3. 3.Rhino-Rack

    14.4%

    Held 3rd. 1.1K estimated branded searches, +3.7% vs prior month. Share +1.7 points.

  4. 4.Yakima

    14.1%

    Held 4th. 1.1K estimated branded searches, +3.8% vs prior month. Share +1.7 points.

Compare popularity between Rhino-Rack and its closest rivals

Every comparison with Rhino-Rack

7 comparisons

How has branded search demand for Rhino-Rack changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rhino-Rack in New Zealand fell from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof rack and bike rack brands in New Zealand peaked at 16.4% in December 2025 and was lowest at 12.7% in August 2026.

How did search popularity change for New Zealand roof rack and bike rack brands in September 2026?

4 changes

  1. In September 2026, Rhino-Rack gained share of searches among roof rack and bike rack brands in New Zealand, from 12.7% to 14.4%.

  2. In September 2026, Yakima gained share of searches among roof rack and bike rack brands in New Zealand, from 12.4% to 14.1%.

  3. In September 2026, Thule lost share of searches among roof rack and bike rack brands in New Zealand, from 56.2% to 52.5%.

  4. Prorack’s share of searches among roof rack and bike rack brands in New Zealand has gained ground for 3 months in a row, from 16.2% to 18.9% in September 2026.

How are Rhino-Rack’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Rhino-Rack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rhino rack
  • rhino rack 4x4
  • rhino rack canopy
  • rhino rack platform
  • rhino rack vortex
  • rhinorack
  • rhinorack 4x4

Do you work for Rhino-Rack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rhino-Rack compete?

Rhino-Rack is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
4x4 accessory brands3rd of 72.7%Show ranking
Roof rack and bike rack brands3rd of 414.4%Shown above
Cargo basket brands2nd of 317.8%Show ranking
Roof box brands2nd of 317.8%Show ranking
Creator with pink hair and a pink jacket

Is Rhino-Rack your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free