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4x4 accessory brands in New Zealand:Which brands are most popular in search?

In August 2026, Thule was the most searched among 4x4 accessory brands in New Zealand, with an estimated 5.7K branded searches and 42.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Thule42.6%
  2. Yakima14.6%
  3. Rhino-Rack14.3%
  4. Ironman 4x413.8%
  5. ARB13.8%
  6. TJM0.9%

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Share of SearchLeaderboard

Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among 4x4 accessory brands in New Zealand, by month

Share of Search by month for Thule, Yakima, Rhino-Rack, Ironman 4x4, ARB. The figures are in the table below the chart.

View monthly share of search table
MonthThuleYakimaRhino-RackIronman 4x4ARBTJM
Oct 202541.2%14.1%17.4%12.6%13.6%1.2%
Nov 202543.3%16.1%18.9%10.9%10%0.8%
Dec 202542.1%17.4%20.4%10.3%9.2%0.64%
Jan 202643.7%16%17.7%10.4%11.1%0.98%
Feb 202641.1%15.1%17.2%13.6%12%0.87%
Mar 202647%13.6%16.4%10.6%11.6%0.88%
Apr 202643.5%15.7%15.4%11.7%12.6%1%
May 202644%15.1%14.9%11.5%13.3%1.1%
Jun 202642.3%14%14.7%14%13.7%1.3%
Jul 202642.7%15.8%14.9%12.2%13.5%0.92%
Aug 202642.6%14.6%14.3%13.8%13.8%0.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Thule

    42.6%

    held 1st · 5.7K estimated branded searches · +2% vs prior month · -0.1 points

  2. 2.Yakima

    14.6%

    held 2nd · 1.9K estimated branded searches · -5.3% vs prior month · -1.2 points

  3. 3.Rhino-Rack

    14.3%

    held 3rd · 1.9K estimated branded searches · -2.1% vs prior month · -0.6 points

  4. 4.Ironman 4x4

    13.8%

    moved from 5th to 4th · 1.9K estimated branded searches · +15.6% vs prior month · +1.6 points

  5. 5.ARB

    13.8%

    moved from 4th to 5th · 1.8K estimated branded searches · +4.5% vs prior month · +0.3 points

  6. 6.TJM

    0.9%

    held 6th · 120 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among 4x4 accessory brands in New Zealand?

In August 2026, Thule was the most searched among 4x4 accessory brands in New Zealand, with an estimated 5.7K branded searches and 42.6% estimated Share of Search within this set. Yakima is in 2nd place, 28 percentage points behind at 14.6% Share of Search.

New Zealand 4x4 accessory brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thule41.2% → 42.6%47%Mar 202641.1%Feb 20261st
Yakima14.1% → 14.6%17.4%Dec 202513.6%Mar 20263rd → 2nd
Rhino-Rack17.4% → 14.3%20.4%Dec 202514.3%Aug 20262nd → 3rd
Ironman 4x412.6% → 13.8%14%Jun 202610.3%Dec 20255th → 4th
ARB13.6% → 13.8%13.8%Aug 20269.2%Dec 20254th → 5th
TJM1.2% → 0.9%1.3%Jun 20260.64%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand increased from 41.2% to 42.6%.
  • Across the 11 months ending August 2026, Yakima’s estimated Share of Search among 4x4 accessory brands in New Zealand increased from 14.1% to 14.6%.
  • Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands in New Zealand decreased from 17.4% to 14.3%.
  • Across the 11 months ending August 2026, Ironman 4x4’s estimated Share of Search among 4x4 accessory brands in New Zealand increased from 12.6% to 13.8%.
  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 47% in March 2026 and was lowest at 41.1% in February 2026.
  • Across the 11 months ending August 2026, Yakima’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 17.4% in December 2025 and was lowest at 13.6% in March 2026.
  • Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 20.4% in December 2025 and was lowest at 14.3% in August 2026.
  • Across the 11 months ending August 2026, Ironman 4x4’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 14% in June 2026 and was lowest at 10.3% in December 2025.
  • Across the 11 months ending August 2026, ARB’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 13.8% in August 2026 and was lowest at 9.2% in December 2025.
  • Across the 11 months ending August 2026, Yakima rose from 3rd to 2nd among 4x4 accessory brands in New Zealand.
  • Across the 11 months ending August 2026, Rhino-Rack fell from 2nd to 3rd among 4x4 accessory brands in New Zealand.
  • Across the 11 months ending August 2026, Ironman 4x4 rose from 5th to 4th among 4x4 accessory brands in New Zealand.
  • Across the 11 months ending August 2026, ARB fell from 4th to 5th among 4x4 accessory brands in New Zealand.
  • Across the 11 months ending August 2026, TJM held steady: its estimated Share of Search among 4x4 accessory brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand 4x4 accessory brands in August 2026?

  1. In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%.

  2. In August 2026, Yakima lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 15.8% to 14.6%.

  3. In August 2026, Rhino-Rack lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 14.9% to 14.3%.

  4. Estimated monthly branded searches for TJM in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.

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