How popular isIronman 4x4 in search?
In August 2026, there were an estimated 1.9K branded searches for Ironman 4x4 in New Zealand which held steady over the last 11 months. Ironman 4x4 holds 13.8% estimated Share of Search among New Zealand 4x4 accessory brands and is ranked 4th of 6 competitors for search popularity.
Thule42.6%
Yakima14.6%
Rhino-Rack14.3%
Ironman 4x413.8%
ARB13.8%
TJM0.9%
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Which 4x4 accessory brands compete with Ironman 4x4?
Share of Search by month for Thule, Yakima, Rhino-Rack, Ironman 4x4, ARB. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Ironman 4x4 | ARB | TJM |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.1% | 17.4% | 12.6% | 13.6% | 1.2% |
| Nov 2025 | 43.3% | 16.1% | 18.9% | 10.9% | 10% | 0.8% |
| Dec 2025 | 42.1% | 17.4% | 20.4% | 10.3% | 9.2% | 0.64% |
| Jan 2026 | 43.7% | 16% | 17.7% | 10.4% | 11.1% | 0.98% |
| Feb 2026 | 41.1% | 15.1% | 17.2% | 13.6% | 12% | 0.87% |
| Mar 2026 | 47% | 13.6% | 16.4% | 10.6% | 11.6% | 0.88% |
| Apr 2026 | 43.5% | 15.7% | 15.4% | 11.7% | 12.6% | 1% |
| May 2026 | 44% | 15.1% | 14.9% | 11.5% | 13.3% | 1.1% |
| Jun 2026 | 42.3% | 14% | 14.7% | 14% | 13.7% | 1.3% |
| Jul 2026 | 42.7% | 15.8% | 14.9% | 12.2% | 13.5% | 0.92% |
| Aug 2026 | 42.6% | 14.6% | 14.3% | 13.8% | 13.8% | 0.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 5.7K | +2% | -0.1 points | |
| 2, held 2nd | 14.6% | 1.9K | -5.3% | -1.2 points | |
| 3, held 3rd | 14.3% | 1.9K | -2.1% | -0.6 points | |
| 4, moved from 5th to 4th | 13.8% | 1.9K | +15.6% | +1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 13.8% | 1.8K | +4.5% | +0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.9% | 120 | 0% | 0 points |
1.
Thule42.6%
held 1st · 5.7K estimated branded searches · +2% vs prior month · -0.1 points
2.
Yakima14.6%
held 2nd · 1.9K estimated branded searches · -5.3% vs prior month · -1.2 points
14.3%
held 3rd · 1.9K estimated branded searches · -2.1% vs prior month · -0.6 points
13.8%
moved from 5th to 4th · 1.9K estimated branded searches · +15.6% vs prior month · +1.6 points
5.
ARB13.8%
moved from 4th to 5th · 1.8K estimated branded searches · +4.5% vs prior month · +0.3 points
6.
TJM0.9%
held 6th · 120 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Ironman 4x4 and its closest rivals
How has branded search demand for Ironman 4x4 changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ironman 4x4 in New Zealand held steady at 1.9K.
- Across the 11 months ending August 2026, Ironman 4x4’s estimated Share of Search among 4x4 accessory brands in New Zealand increased from 12.6% to 13.8%.
- Across the 11 months ending August 2026, Ironman 4x4’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 14% in June 2026 and was lowest at 10.3% in December 2025.
- Across the 11 months ending August 2026, Ironman 4x4 rose from 5th to 4th among 4x4 accessory brands in New Zealand.
How did search popularity change for New Zealand 4x4 accessory brands in August 2026?
4 changes
In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%.
In August 2026, Yakima lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 15.8% to 14.6%.
In August 2026, Rhino-Rack lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 14.9% to 14.3%.
Estimated monthly branded searches for TJM in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.
How is Ironman 4x4 measured?
Brandwave collects information about searches that people make online using Ironman 4x4’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- ironman 4x4
- ironman 4x4 bull bar
- ironman 4x4 canopy
- ironman 4x4 near me
- ironman 4x4 nz
- ironman 4x4 roof rack
- ironman 4x4 suspension
- ironman4x4
- ironman4x4 com
- ironman4x4 nz
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Is Ironman 4x4 your brand?
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