Brandwave

How popular isARB in search?

In August 2026, there were an estimated 1.8K branded searches for ARB in New Zealand which is down 8% over the last 11 months. ARB holds 13.8% estimated Share of Search among New Zealand 4x4 accessory brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Thule42.6%
  2. Yakima14.6%
  3. Rhino-Rack14.3%
  4. Ironman 4x413.8%
  5. ARB13.8%
  6. TJM0.9%
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Which 4x4 accessory brands compete with ARB?

ARB against 4x4 accessory brands in New Zealand, by month

Share of Search by month for Thule, Yakima, Rhino-Rack, Ironman 4x4, ARB. The figures are in the table below the chart.

View monthly share of search table
MonthThuleYakimaRhino-RackIronman 4x4ARBTJM
Oct 202541.2%14.1%17.4%12.6%13.6%1.2%
Nov 202543.3%16.1%18.9%10.9%10%0.8%
Dec 202542.1%17.4%20.4%10.3%9.2%0.64%
Jan 202643.7%16%17.7%10.4%11.1%0.98%
Feb 202641.1%15.1%17.2%13.6%12%0.87%
Mar 202647%13.6%16.4%10.6%11.6%0.88%
Apr 202643.5%15.7%15.4%11.7%12.6%1%
May 202644%15.1%14.9%11.5%13.3%1.1%
Jun 202642.3%14%14.7%14%13.7%1.3%
Jul 202642.7%15.8%14.9%12.2%13.5%0.92%
Aug 202642.6%14.6%14.3%13.8%13.8%0.9%
Sep 2026——————

  1. 1.Thule

    42.6%

    held 1st · 5.7K estimated branded searches · +2% vs prior month · -0.1 points

  2. 2.Yakima

    14.6%

    held 2nd · 1.9K estimated branded searches · -5.3% vs prior month · -1.2 points

  3. 3.Rhino-Rack

    14.3%

    held 3rd · 1.9K estimated branded searches · -2.1% vs prior month · -0.6 points

  4. 4.Ironman 4x4

    13.8%

    moved from 5th to 4th · 1.9K estimated branded searches · +15.6% vs prior month · +1.6 points

  5. 5.ARB

    13.8%

    moved from 4th to 5th · 1.8K estimated branded searches · +4.5% vs prior month · +0.3 points

  6. 6.TJM

    0.9%

    held 6th · 120 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between ARB and its closest rivals

How has branded search demand for ARB changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ARB in New Zealand fell from 2K to 1.8K.
  • Across the 11 months ending August 2026, ARB’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 13.8% in August 2026 and was lowest at 9.2% in December 2025.
  • Across the 11 months ending August 2026, ARB fell from 4th to 5th among 4x4 accessory brands in New Zealand.

How did search popularity change for New Zealand 4x4 accessory brands in August 2026?

  1. In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%.

  2. In August 2026, Yakima lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 15.8% to 14.6%.

  3. In August 2026, Rhino-Rack lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 14.9% to 14.3%.

  4. Estimated monthly branded searches for TJM in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.

How is ARB measured?

Brandwave collects information about searches that people make online using ARB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • arb 4x4
  • arb 4x4 compressor
  • arb accessories
  • arb bull bar
  • arb canopy
  • arb nz
  • arb roof rack

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How the Brand Demand Index is measured

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