ARB vs Ironman 4x4:Which is more popular by branded search in New Zealand?
In August 2026, ARB and Ironman 4x4 were level on Share of Search among 4x4 accessory brands in New Zealand, with an estimated 1.8K versus 1.9K branded searches, at 13.8% estimated Share of Search each.
Follow ARB vs Ironman 4x4 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ARB or Ironman 4x4?
Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ironman 4x4, ARB. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Ironman 4x4 | ARB | TJM |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.1% | 17.4% | 12.6% | 13.6% | 1.2% |
| Nov 2025 | 43.3% | 16.1% | 18.9% | 10.9% | 10% | 0.8% |
| Dec 2025 | 42.1% | 17.4% | 20.4% | 10.3% | 9.2% | 0.64% |
| Jan 2026 | 43.7% | 16% | 17.7% | 10.4% | 11.1% | 0.98% |
| Feb 2026 | 41.1% | 15.1% | 17.2% | 13.6% | 12% | 0.87% |
| Mar 2026 | 47% | 13.6% | 16.4% | 10.6% | 11.6% | 0.88% |
| Apr 2026 | 43.5% | 15.7% | 15.4% | 11.7% | 12.6% | 1% |
| May 2026 | 44% | 15.1% | 14.9% | 11.5% | 13.3% | 1.1% |
| Jun 2026 | 42.3% | 14% | 14.7% | 14% | 13.7% | 1.3% |
| Jul 2026 | 42.7% | 15.8% | 14.9% | 12.2% | 13.5% | 0.92% |
| Aug 2026 | 42.6% | 14.6% | 14.3% | 13.8% | 13.8% | 0.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the ARB and Ironman 4x4 comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 11 months ending August 2026: Ironman 4x4 took it in November 2025, ARB took it in January 2026, Ironman 4x4 took it in February 2026, ARB took it in March 2026, Ironman 4x4 took it in June 2026, ARB took it in July 2026, Ironman 4x4 took it in August 2026.
- Across the 11 months ending August 2026, ARB’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 13.6% to 13.8%, and its estimated monthly branded searches moved from 2K to 1.8K.
- Across the 11 months ending August 2026, Ironman 4x4’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 12.6% to 13.8%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand 4x4 accessory brands in August 2026?
1 change
In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%.
How each brand is measured
Brandwave collects information about searches that people make online using ARB’s and Ironman 4x4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ARB
7 branded search terms
- arb 4x4
- arb 4x4 compressor
- arb accessories
- arb bull bar
- arb canopy
- arb nz
- arb roof rack
Ironman 4x4
10 branded search terms
- ironman 4x4
- ironman 4x4 bull bar
- ironman 4x4 canopy
- ironman 4x4 near me
- ironman 4x4 nz
- ironman 4x4 roof rack
- ironman 4x4 suspension
- ironman4x4
- ironman4x4 com
- ironman4x4 nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.