ARB vs Rhino-Rack:Which is more popular by branded search in New Zealand?
In August 2026, Rhino-Rack had more branded searches than ARB among 4x4 accessory brands in New Zealand. Rhino-Rack was estimated to have 1.9K branded searches compared to ARB’s 1.8K, and held a 14.3% Share of Search versus ARB’s 13.8%.
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Which is more popular in search, ARB or Rhino-Rack?
Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rhino-Rack, ARB. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Ironman 4x4 | ARB | TJM |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.1% | 17.4% | 12.6% | 13.6% | 1.2% |
| Nov 2025 | 43.3% | 16.1% | 18.9% | 10.9% | 10% | 0.8% |
| Dec 2025 | 42.1% | 17.4% | 20.4% | 10.3% | 9.2% | 0.64% |
| Jan 2026 | 43.7% | 16% | 17.7% | 10.4% | 11.1% | 0.98% |
| Feb 2026 | 41.1% | 15.1% | 17.2% | 13.6% | 12% | 0.87% |
| Mar 2026 | 47% | 13.6% | 16.4% | 10.6% | 11.6% | 0.88% |
| Apr 2026 | 43.5% | 15.7% | 15.4% | 11.7% | 12.6% | 1% |
| May 2026 | 44% | 15.1% | 14.9% | 11.5% | 13.3% | 1.1% |
| Jun 2026 | 42.3% | 14% | 14.7% | 14% | 13.7% | 1.3% |
| Jul 2026 | 42.7% | 15.8% | 14.9% | 12.2% | 13.5% | 0.92% |
| Aug 2026 | 42.6% | 14.6% | 14.3% | 13.8% | 13.8% | 0.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the ARB and Rhino-Rack comparison changed over the last 12 months?
3 findings
- Rhino-Rack was ahead of ARB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ARB’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 13.6% to 13.8%, and its estimated monthly branded searches moved from 2K to 1.8K.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 17.4% to 14.3%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
How did search popularity change for New Zealand 4x4 accessory brands in August 2026?
2 changes
In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%.
In August 2026, Rhino-Rack lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 14.9% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using ARB’s and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ARB
7 branded search terms
- arb 4x4
- arb 4x4 compressor
- arb accessories
- arb bull bar
- arb canopy
- arb nz
- arb roof rack
Rhino-Rack
20 branded search terms
- pioneer platform rhino rack
- rhino rack
- rhino rack 4x4
- rhino rack back bone
- rhino rack bike rack
- rhino rack bull bar
- rhino rack canopy
- rhino rack near me
- rhino rack new zealand
- rhino rack nz
- rhino rack platform
- rhino rack roof bars
- rhino rack roof box
- rhino rack sportz bar
- rhino rack vortex
- rhino rack vortex bar
- rhinorack
- rhinorack 4x4
- rhinorack co nz
- rhinorack nz
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