Ironman 4x4 vs Rhino-Rack:Which is more popular by branded search in New Zealand?
In August 2026, Ironman 4x4 and Rhino-Rack were level on Share of Search among 4x4 accessory brands in New Zealand, with an estimated 1.9K branded searches each, at 13.8% and 14.3% estimated Share of Search.
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Which is more popular in search, Ironman 4x4 or Rhino-Rack?
Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rhino-Rack, Ironman 4x4. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Ironman 4x4 | ARB | TJM |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.1% | 17.4% | 12.6% | 13.6% | 1.2% |
| Nov 2025 | 43.3% | 16.1% | 18.9% | 10.9% | 10% | 0.8% |
| Dec 2025 | 42.1% | 17.4% | 20.4% | 10.3% | 9.2% | 0.64% |
| Jan 2026 | 43.7% | 16% | 17.7% | 10.4% | 11.1% | 0.98% |
| Feb 2026 | 41.1% | 15.1% | 17.2% | 13.6% | 12% | 0.87% |
| Mar 2026 | 47% | 13.6% | 16.4% | 10.6% | 11.6% | 0.88% |
| Apr 2026 | 43.5% | 15.7% | 15.4% | 11.7% | 12.6% | 1% |
| May 2026 | 44% | 15.1% | 14.9% | 11.5% | 13.3% | 1.1% |
| Jun 2026 | 42.3% | 14% | 14.7% | 14% | 13.7% | 1.3% |
| Jul 2026 | 42.7% | 15.8% | 14.9% | 12.2% | 13.5% | 0.92% |
| Aug 2026 | 42.6% | 14.6% | 14.3% | 13.8% | 13.8% | 0.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ironman 4x4 and Rhino-Rack comparison changed over the last 12 months?
3 findings
- Rhino-Rack was ahead of Ironman 4x4 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ironman 4x4’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 12.6% to 13.8%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 17.4% to 14.3%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
How did search popularity change for New Zealand 4x4 accessory brands in August 2026?
2 changes
In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%.
In August 2026, Rhino-Rack lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 14.9% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Ironman 4x4’s and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ironman 4x4
10 branded search terms
- ironman 4x4
- ironman 4x4 bull bar
- ironman 4x4 canopy
- ironman 4x4 near me
- ironman 4x4 nz
- ironman 4x4 roof rack
- ironman 4x4 suspension
- ironman4x4
- ironman4x4 com
- ironman4x4 nz
Rhino-Rack
20 branded search terms
- pioneer platform rhino rack
- rhino rack
- rhino rack 4x4
- rhino rack back bone
- rhino rack bike rack
- rhino rack bull bar
- rhino rack canopy
- rhino rack near me
- rhino rack new zealand
- rhino rack nz
- rhino rack platform
- rhino rack roof bars
- rhino rack roof box
- rhino rack sportz bar
- rhino rack vortex
- rhino rack vortex bar
- rhinorack
- rhinorack 4x4
- rhinorack co nz
- rhinorack nz
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