Ironman 4x4 vs Thule:Which is more popular by branded search in New Zealand?
In August 2026, Thule had more branded searches than Ironman 4x4 among 4x4 accessory brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to Ironman 4x4’s 1.9K, and held a 42.6% Share of Search versus Ironman 4x4’s 13.8%.
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Which is more popular in search, Ironman 4x4 or Thule?
Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Ironman 4x4. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Ironman 4x4 | ARB | TJM |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.1% | 17.4% | 12.6% | 13.6% | 1.2% |
| Nov 2025 | 43.3% | 16.1% | 18.9% | 10.9% | 10% | 0.8% |
| Dec 2025 | 42.1% | 17.4% | 20.4% | 10.3% | 9.2% | 0.64% |
| Jan 2026 | 43.7% | 16% | 17.7% | 10.4% | 11.1% | 0.98% |
| Feb 2026 | 41.1% | 15.1% | 17.2% | 13.6% | 12% | 0.87% |
| Mar 2026 | 47% | 13.6% | 16.4% | 10.6% | 11.6% | 0.88% |
| Apr 2026 | 43.5% | 15.7% | 15.4% | 11.7% | 12.6% | 1% |
| May 2026 | 44% | 15.1% | 14.9% | 11.5% | 13.3% | 1.1% |
| Jun 2026 | 42.3% | 14% | 14.7% | 14% | 13.7% | 1.3% |
| Jul 2026 | 42.7% | 15.8% | 14.9% | 12.2% | 13.5% | 0.92% |
| Aug 2026 | 42.6% | 14.6% | 14.3% | 13.8% | 13.8% | 0.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ironman 4x4 and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Ironman 4x4 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ironman 4x4’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 12.6% to 13.8%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 41.2% to 42.6%, and its estimated monthly branded searches moved from 6K to 5.7K.
How did search popularity change for New Zealand 4x4 accessory brands in August 2026?
1 change
In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Ironman 4x4’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ironman 4x4
10 branded search terms
- ironman 4x4
- ironman 4x4 bull bar
- ironman 4x4 canopy
- ironman 4x4 near me
- ironman 4x4 nz
- ironman 4x4 roof rack
- ironman 4x4 suspension
- ironman4x4
- ironman4x4 com
- ironman4x4 nz
Thule
15 branded search terms
- thule
- thule 4x4
- thule bike rack
- thule canopy
- thule car rack
- thule com
- thule near me
- thule nz
- thule online
- thule roof box
- thule roof racks nz
- thule tow bar bike rack
- thule urban
- thule urban glide
- thule urban glide 3
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.