Rhino-Rack vs Thule:Which is more popular by branded search in New Zealand?
In August 2026, Thule had more branded searches than Rhino-Rack among 4x4 accessory brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to Rhino-Rack’s 1.9K, and held a 42.6% Share of Search versus Rhino-Rack’s 14.3%.
Follow Rhino-Rack vs Thule and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Rhino-Rack or Thule?
Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Ironman 4x4 | ARB | TJM |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.1% | 17.4% | 12.6% | 13.6% | 1.2% |
| Nov 2025 | 43.3% | 16.1% | 18.9% | 10.9% | 10% | 0.8% |
| Dec 2025 | 42.1% | 17.4% | 20.4% | 10.3% | 9.2% | 0.64% |
| Jan 2026 | 43.7% | 16% | 17.7% | 10.4% | 11.1% | 0.98% |
| Feb 2026 | 41.1% | 15.1% | 17.2% | 13.6% | 12% | 0.87% |
| Mar 2026 | 47% | 13.6% | 16.4% | 10.6% | 11.6% | 0.88% |
| Apr 2026 | 43.5% | 15.7% | 15.4% | 11.7% | 12.6% | 1% |
| May 2026 | 44% | 15.1% | 14.9% | 11.5% | 13.3% | 1.1% |
| Jun 2026 | 42.3% | 14% | 14.7% | 14% | 13.7% | 1.3% |
| Jul 2026 | 42.7% | 15.8% | 14.9% | 12.2% | 13.5% | 0.92% |
| Aug 2026 | 42.6% | 14.6% | 14.3% | 13.8% | 13.8% | 0.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rhino-Rack and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Rhino-Rack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 17.4% to 14.3%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 41.2% to 42.6%, and its estimated monthly branded searches moved from 6K to 5.7K.
How did search popularity change for New Zealand 4x4 accessory brands in August 2026?
1 change
In August 2026, Rhino-Rack lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 14.9% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Rhino-Rack’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rhino-Rack
20 branded search terms
- pioneer platform rhino rack
- rhino rack
- rhino rack 4x4
- rhino rack back bone
- rhino rack bike rack
- rhino rack bull bar
- rhino rack canopy
- rhino rack near me
- rhino rack new zealand
- rhino rack nz
- rhino rack platform
- rhino rack roof bars
- rhino rack roof box
- rhino rack sportz bar
- rhino rack vortex
- rhino rack vortex bar
- rhinorack
- rhinorack 4x4
- rhinorack co nz
- rhinorack nz
Thule
15 branded search terms
- thule
- thule 4x4
- thule bike rack
- thule canopy
- thule car rack
- thule com
- thule near me
- thule nz
- thule online
- thule roof box
- thule roof racks nz
- thule tow bar bike rack
- thule urban
- thule urban glide
- thule urban glide 3
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.