Thule vs Yakima:Which is more popular by branded search in New Zealand?
In August 2026, Thule had more branded searches than Yakima among 4x4 accessory brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to Yakima’s 1.9K, and held a 42.6% Share of Search versus Yakima’s 14.6%.
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Which is more popular in search, Thule or Yakima?
Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Yakima. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Ironman 4x4 | ARB | TJM |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.1% | 17.4% | 12.6% | 13.6% | 1.2% |
| Nov 2025 | 43.3% | 16.1% | 18.9% | 10.9% | 10% | 0.8% |
| Dec 2025 | 42.1% | 17.4% | 20.4% | 10.3% | 9.2% | 0.64% |
| Jan 2026 | 43.7% | 16% | 17.7% | 10.4% | 11.1% | 0.98% |
| Feb 2026 | 41.1% | 15.1% | 17.2% | 13.6% | 12% | 0.87% |
| Mar 2026 | 47% | 13.6% | 16.4% | 10.6% | 11.6% | 0.88% |
| Apr 2026 | 43.5% | 15.7% | 15.4% | 11.7% | 12.6% | 1% |
| May 2026 | 44% | 15.1% | 14.9% | 11.5% | 13.3% | 1.1% |
| Jun 2026 | 42.3% | 14% | 14.7% | 14% | 13.7% | 1.3% |
| Jul 2026 | 42.7% | 15.8% | 14.9% | 12.2% | 13.5% | 0.92% |
| Aug 2026 | 42.6% | 14.6% | 14.3% | 13.8% | 13.8% | 0.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Thule and Yakima comparison changed over the last 12 months?
3 findings
- Thule was ahead of Yakima in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 41.2% to 42.6%, and its estimated monthly branded searches moved from 6K to 5.7K.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 14.1% to 14.6%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
How did search popularity change for New Zealand 4x4 accessory brands in August 2026?
1 change
In August 2026, Yakima lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 15.8% to 14.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Thule’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Thule
15 branded search terms
- thule
- thule 4x4
- thule bike rack
- thule canopy
- thule car rack
- thule com
- thule near me
- thule nz
- thule online
- thule roof box
- thule roof racks nz
- thule tow bar bike rack
- thule urban
- thule urban glide
- thule urban glide 3
Yakima
10 branded search terms
- yakima bicycle roof rack
- yakima canopy
- yakima highroad bike rack
- yakima kayak roof rack
- yakima roof rack
- yakima roof rack box
- yakima roof rack system
- yakima roof racks nz
- yakima ski roof rack
- yakima tow bar bike rack
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.