Roof box brands in New Zealand:Which are most popular?
In September 2026, Thule was the most searched roof box brand in New Zealand, accounting for 64.8% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Thule and Yakima showed up in every answer. Thule was recommended most often, coming first in every response.
ThuleShare of searches 64.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Rhino-RackShare of searches 17.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
YakimaShare of searches 17.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top roof box brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Thule and Yakima appeared every time. Thule was recommended most often, coming first in every answer. Yakima was second, and Rhino-Rack was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Thule1st
- Yakima2nd
- Rhino-Rack3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thule4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yakima4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rhino-Rack3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about roof box brands
4 answers
Asked ChatGPT
“Which roof box brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roof box brands in New Zealand?”
Asked ChatGPT
“What's the best roof box brand in New Zealand for extra luggage?”
Searched Google, AI Overview
“car roof box nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“roof cargo box”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which roof box brands do people search for most?
This chart shows how often people search Google for each roof box brand by name. Each line represents a brand's share of searches for all three roof box brands we track, month by month, from searches in New Zealand.
Share of searches by month for Thule, Rhino-Rack, Yakima. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Rhino-Rack | Yakima |
|---|---|---|---|
| Oct 2025 | 67.3% | 18.5% | 14.2% |
| Nov 2025 | 66% | 19.6% | 14.4% |
| Dec 2025 | 62.5% | 20.9% | 16.6% |
| Jan 2026 | 67.5% | 17.7% | 14.8% |
| Feb 2026 | 66.6% | 19% | 14.4% |
| Mar 2026 | 71.3% | 16.6% | 12.1% |
| Apr 2026 | 70.1% | 16.7% | 13.2% |
| May 2026 | 70.6% | 16.3% | 13.2% |
| Jun 2026 | 71.2% | 15.7% | 13.1% |
| Jul 2026 | 70.7% | 16% | 13.2% |
| Aug 2026 | 69.1% | 15.6% | 15.3% |
| Sep 2026 | 64.8% | 17.8% | 17.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 4K | -14.7% | -4.3 points | |
| 2, held 2nd | 17.8% | 1.1K | +3.7% | +2.2 points | |
| 3, held 3rd | 17.4% | 1.1K | +3.8% | +2.2 points |
Which brand is most popular in search among roof box brands in New Zealand?
3 brands
In September 2026, Thule was the most searched among roof box brands in New Zealand, with an estimated 4K branded searches, 64.8% of all searches for the three we track. Rhino-Rack is in 2nd place, 47 percentage points behind at 17.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Thule | 67.3% → 64.8% | 71.3%Mar 2026 | 62.5%Dec 2025 | 1st |
| Rhino-Rack | 18.5% → 17.8% | 20.9%Dec 2025 | 15.6%Aug 2026 | 2nd |
| Yakima | 14.2% → 17.4% | 17.4%Sep 2026 | 12.1%Mar 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Thule’s share of searches among roof box brands in New Zealand decreased from 67.3% to 64.8%.
- Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof box brands in New Zealand decreased from 18.5% to 17.8%.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands in New Zealand increased from 14.2% to 17.4%.
- Across the 12 months ending September 2026, Thule’s share of searches among roof box brands in New Zealand peaked at 71.3% in March 2026 and was lowest at 62.5% in December 2025.
- Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof box brands in New Zealand peaked at 20.9% in December 2025 and was lowest at 15.6% in August 2026.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands in New Zealand peaked at 17.4% in September 2026 and was lowest at 12.1% in March 2026.
How did search popularity change for New Zealand roof box brands in September 2026?
3 changes
In September 2026, Rhino-Rack gained share of searches among roof box brands in New Zealand, from 15.6% to 17.8%.
In September 2026, Yakima gained share of searches among roof box brands in New Zealand, from 15.3% to 17.4%.
In September 2026, Thule lost share of searches among roof box brands in New Zealand, from 69.1% to 64.8%.
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