Brandwave

How popular isYakima?

In September 2026, people searched for Yakima by name about 1,100 times in New Zealand, about the same as the previous year. These searches made up 17.4% of all New Zealand roof box brand searches, placing Yakima third out of three brands. When we asked both ChatGPT and Google AI Overviews about roof box brands, Yakima appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Yakima is the third most searched of 3 competitors and the second most recommended in AI answers.

  1. ThuleShare of searches 64.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Rhino-RackShare of searches 17.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. YakimaShare of searches 17.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top roof box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Yakima appeared in all four answers. Yakima is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Yakima2nd
  3. Rhino-Rack3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yakima4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rhino-Rack3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about roof box brands

4 answers

  • Asked ChatGPT

    “Which roof box brand should I buy in New Zealand?”

    1. 1Thule
    2. 2Yakima

  • Asked ChatGPT

    “What are the best roof box brands in New Zealand?”

    1. 1Thule
    2. 2Yakima
    3. 3Rhino-Rack

  • Asked ChatGPT

    “What's the best roof box brand in New Zealand for extra luggage?”

    1. 1Thule
    2. 2Yakima
    3. 3Rhino-Rack

  • Searched Google, AI Overview

    “car roof box nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “roof cargo box”

    1. 1Thule
    2. 2Rhino-Rack
    3. 3Yakima

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which roof box brands compete with Yakima?

Yakima against roof box brands in New Zealand, by month

Share of searches by month for Thule, Rhino-Rack, Yakima. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleRhino-RackYakima
Oct 202567.3%18.5%14.2%
Nov 202566%19.6%14.4%
Dec 202562.5%20.9%16.6%
Jan 202667.5%17.7%14.8%
Feb 202666.6%19%14.4%
Mar 202671.3%16.6%12.1%
Apr 202670.1%16.7%13.2%
May 202670.6%16.3%13.2%
Jun 202671.2%15.7%13.1%
Jul 202670.7%16%13.2%
Aug 202669.1%15.6%15.3%
Sep 202664.8%17.8%17.4%

  1. 1.Thule

    64.8%

    Held 1st. 4K estimated branded searches, -14.7% vs prior month. Share -4.3 points.

  2. 2.Rhino-Rack

    17.8%

    Held 2nd. 1.1K estimated branded searches, +3.7% vs prior month. Share +2.2 points.

  3. 3.Yakima

    17.4%

    Held 3rd. 1.1K estimated branded searches, +3.8% vs prior month. Share +2.2 points.

Compare popularity between Yakima and its closest rivals

Every comparison with Yakima

7 comparisons

How has branded search demand for Yakima changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yakima in New Zealand held steady at 1.1K.
  • Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands in New Zealand increased from 14.2% to 17.4%.
  • Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands in New Zealand peaked at 17.4% in September 2026 and was lowest at 12.1% in March 2026.

How did search popularity change for New Zealand roof box brands in September 2026?

3 changes

  1. In September 2026, Rhino-Rack gained share of searches among roof box brands in New Zealand, from 15.6% to 17.8%.

  2. In September 2026, Yakima gained share of searches among roof box brands in New Zealand, from 15.3% to 17.4%.

  3. In September 2026, Thule lost share of searches among roof box brands in New Zealand, from 69.1% to 64.8%.

How are Yakima’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Yakima’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yakima canopy
  • yakima roof box
  • yakima roof rack

Do you work for Yakima? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yakima compete?

Yakima is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
4x4 accessory brands4th of 72.6%Show ranking
Roof rack and bike rack brands4th of 414.1%Show ranking
Cargo basket brands3rd of 317.4%Show ranking
Roof box brands3rd of 317.4%Shown above
Creator with pink hair and a pink jacket

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