Roof rack and bike rack brands in New Zealand:Which are most popular?
In September 2026, Thule was the most searched roof rack and bike rack brand in New Zealand, accounting for 52.5% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Thule, Rhino-Rack and Yakima showed up in every answer. Thule was recommended most often, coming first in every response.
ThuleShare of searches 52.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ProrackShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Rhino-RackShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
YakimaShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top roof rack and bike rack brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Thule, Rhino-Rack and Yakima appeared every time. Thule was recommended most often, coming first in every answer. Rhino-Rack was second, and Yakima was third. Prorack, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Thule1st
- Rhino-Rack2nd
- Yakima3rd
- Prorack–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rhino-Rack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prorack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof rack and bike rack brands
5 answers
Asked ChatGPT
“Which roof rack and bike rack brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roof rack and bike rack brands in New Zealand?”
Asked ChatGPT
“What's the best roof rack and bike rack brand in New Zealand for cars and bikes?”
Searched Google, AI Overview
“roof rack nz”
Searched Google, AI Overview
“roof box nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which roof rack and bike rack brands do people search for most?
This chart shows how often people search Google for each roof rack and bike rack brand by name. Each line represents a brand's share of searches for all four roof rack and bike rack brands we track, month by month, from searches in New Zealand.
Share of searches by month for Thule, Prorack, Rhino-Rack, Yakima. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Prorack | Rhino-Rack | Yakima |
|---|---|---|---|---|
| Oct 2025 | 52.7% | 21.7% | 14.5% | 11.1% |
| Nov 2025 | 51.2% | 22.5% | 15.2% | 11.2% |
| Dec 2025 | 49.1% | 21.4% | 16.4% | 13% |
| Jan 2026 | 54.3% | 19.6% | 14.3% | 11.9% |
| Feb 2026 | 53.2% | 20.1% | 15.2% | 11.5% |
| Mar 2026 | 59.3% | 16.9% | 13.8% | 10% |
| Apr 2026 | 56.8% | 19.1% | 13.5% | 10.7% |
| May 2026 | 58.2% | 17.5% | 13.4% | 10.9% |
| Jun 2026 | 59.7% | 16.2% | 13.2% | 10.9% |
| Jul 2026 | 57.7% | 18.4% | 13.1% | 10.8% |
| Aug 2026 | 56.2% | 18.7% | 12.7% | 12.4% |
| Sep 2026 | 52.5% | 18.9% | 14.4% | 14.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 4K | -14.7% | -3.7 points | |
| 2, held 2nd | 18.9% | 1.5K | -7.6% | +0.2 points | |
| 3, held 3rd | 14.4% | 1.1K | +3.7% | +1.7 points | |
| 4, held 4th | 14.1% | 1.1K | +3.8% | +1.7 points |
1.
Thule52.5%
Held 1st. 4K estimated branded searches, -14.7% vs prior month. Share -3.7 points.
2.
Prorack18.9%
Held 2nd. 1.5K estimated branded searches, -7.6% vs prior month. Share +0.2 points.
14.4%
Held 3rd. 1.1K estimated branded searches, +3.7% vs prior month. Share +1.7 points.
4.
Yakima14.1%
Held 4th. 1.1K estimated branded searches, +3.8% vs prior month. Share +1.7 points.
Which brand is most popular in search among roof rack and bike rack brands in New Zealand?
4 brands
In September 2026, Thule was the most searched among roof rack and bike rack brands in New Zealand, with an estimated 4K branded searches, 52.5% of all searches for the four we track. Prorack is in 2nd place, 33.6 percentage points behind at 18.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Thule | 52.7% → 52.5% | 59.7%Jun 2026 | 49.1%Dec 2025 | 1st |
| Prorack | 21.7% → 18.9% | 22.5%Nov 2025 | 16.2%Jun 2026 | 2nd |
| Rhino-Rack | 14.5% → 14.4% | 16.4%Dec 2025 | 12.7%Aug 2026 | 3rd |
| Yakima | 11.1% → 14.1% | 14.1%Sep 2026 | 10%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Prorack’s share of searches among roof rack and bike rack brands in New Zealand decreased from 21.7% to 18.9%.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof rack and bike rack brands in New Zealand increased from 11.1% to 14.1%.
- Across the 12 months ending September 2026, Thule’s share of searches among roof rack and bike rack brands in New Zealand peaked at 59.7% in June 2026 and was lowest at 49.1% in December 2025.
- Across the 12 months ending September 2026, Prorack’s share of searches among roof rack and bike rack brands in New Zealand peaked at 22.5% in November 2025 and was lowest at 16.2% in June 2026.
- Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof rack and bike rack brands in New Zealand peaked at 16.4% in December 2025 and was lowest at 12.7% in August 2026.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof rack and bike rack brands in New Zealand peaked at 14.1% in September 2026 and was lowest at 10% in March 2026.
- Across the 12 months ending September 2026, Thule and Rhino-Rack held steady: their share of searches among roof rack and bike rack brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand roof rack and bike rack brands in September 2026?
4 changes
In September 2026, Rhino-Rack gained share of searches among roof rack and bike rack brands in New Zealand, from 12.7% to 14.4%.
In September 2026, Yakima gained share of searches among roof rack and bike rack brands in New Zealand, from 12.4% to 14.1%.
In September 2026, Thule lost share of searches among roof rack and bike rack brands in New Zealand, from 56.2% to 52.5%.
Prorack’s share of searches among roof rack and bike rack brands in New Zealand has gained ground for 3 months in a row, from 16.2% to 18.9% in September 2026.
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