Prorack vs Thule:Which is more popular by branded search in New Zealand?
In August 2026, Thule had more branded searches than Prorack among roof rack and bike rack brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to Prorack’s 1.9K, and held a 49.9% Share of Search versus Prorack’s 16.3%.
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Which is more popular in search, Prorack or Thule?
Compare the roof rack, roof box and bike rack brands New Zealand drivers fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Prorack. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Prorack |
|---|---|---|---|---|
| Oct 2025 | 46.4% | 15.9% | 19.6% | 18.2% |
| Nov 2025 | 45.1% | 16.8% | 19.7% | 18.4% |
| Dec 2025 | 43.2% | 17.9% | 20.9% | 18.1% |
| Jan 2026 | 47.3% | 17.3% | 19.2% | 16.3% |
| Feb 2026 | 46.6% | 17.1% | 19.5% | 16.8% |
| Mar 2026 | 52.2% | 15.1% | 18.2% | 14.5% |
| Apr 2026 | 49.3% | 17.8% | 17.5% | 15.4% |
| May 2026 | 51% | 17.5% | 17.3% | 14.2% |
| Jun 2026 | 51.3% | 17% | 17.8% | 13.9% |
| Jul 2026 | 49.4% | 18.2% | 17.3% | 15.1% |
| Aug 2026 | 49.9% | 17.1% | 16.7% | 16.3% |
| Sep 2026 | — | — | — | — |
How has the Prorack and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Prorack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Prorack’s estimated Share of Search among roof rack and bike rack brands in New Zealand moved from 18.2% to 16.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof rack and bike rack brands in New Zealand moved from 46.4% to 49.9%, and its estimated monthly branded searches moved from 6K to 5.7K.
How did search popularity change for New Zealand roof rack and bike rack brands in August 2026?
1 change
In August 2026, Prorack gained estimated Share of Search among roof rack and bike rack brands in New Zealand, from 15.1% to 16.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Prorack’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Prorack
11 branded search terms
- prorack
- prorack bike
- prorack co nz
- prorack near me
- prorack nz
- prorack roof box
- prorack roof racks
- prorack roof racks nz
- prorack s16
- prorack ski rack
- prorack whispbar
Thule
15 branded search terms
- thule
- thule 4x4
- thule bike rack
- thule canopy
- thule car rack
- thule com
- thule near me
- thule nz
- thule online
- thule roof box
- thule roof racks nz
- thule tow bar bike rack
- thule urban
- thule urban glide
- thule urban glide 3
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.