Brandwave

How popular isProrack in search?

In August 2026, there were an estimated 1.9K branded searches for Prorack in New Zealand which is down 21.5% over the last 11 months. Prorack holds 16.3% estimated Share of Search among New Zealand roof rack and bike rack brands and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Thule49.9%
  2. Yakima17.1%
  3. Rhino-Rack16.7%
  4. Prorack16.3%
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Which roof rack and bike rack brands compete with Prorack?

Prorack against roof rack and bike rack brands in New Zealand, by month

Share of Search by month for Thule, Yakima, Rhino-Rack, Prorack. The figures are in the table below the chart.

View monthly share of search table
MonthThuleYakimaRhino-RackProrack
Oct 202546.4%15.9%19.6%18.2%
Nov 202545.1%16.8%19.7%18.4%
Dec 202543.2%17.9%20.9%18.1%
Jan 202647.3%17.3%19.2%16.3%
Feb 202646.6%17.1%19.5%16.8%
Mar 202652.2%15.1%18.2%14.5%
Apr 202649.3%17.8%17.5%15.4%
May 202651%17.5%17.3%14.2%
Jun 202651.3%17%17.8%13.9%
Jul 202649.4%18.2%17.3%15.1%
Aug 202649.9%17.1%16.7%16.3%
Sep 2026————

  1. 1.Thule

    49.9%

    held 1st · 5.7K estimated branded searches · +2% vs prior month · +0.5 points

  2. 2.Yakima

    17.1%

    held 2nd · 1.9K estimated branded searches · -5.3% vs prior month · -1.1 points

  3. 3.Rhino-Rack

    16.7%

    held 3rd · 1.9K estimated branded searches · -2.1% vs prior month · -0.5 points

  4. 4.Prorack

    16.3%

    held 4th · 1.9K estimated branded searches · +8.8% vs prior month · +1.2 points

Compare search popularity between Prorack and its closest rivals

How has branded search demand for Prorack changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Prorack in New Zealand fell from 2.4K to 1.9K.
  • Across the 11 months ending August 2026, Prorack’s estimated Share of Search among roof rack and bike rack brands in New Zealand decreased from 18.2% to 16.3%.
  • Across the 11 months ending August 2026, Prorack’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 18.4% in November 2025 and was lowest at 13.9% in June 2026.
  • Across the 11 months ending August 2026, Prorack fell from 3rd to 4th among roof rack and bike rack brands in New Zealand.

How did search popularity change for New Zealand roof rack and bike rack brands in August 2026?

  1. In August 2026, Prorack gained estimated Share of Search among roof rack and bike rack brands in New Zealand, from 15.1% to 16.3%.

  2. In August 2026, Yakima lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 18.2% to 17.1%.

  3. In August 2026, Rhino-Rack lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 17.3% to 16.7%.

How is Prorack measured?

Brandwave collects information about searches that people make online using Prorack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • prorack
  • prorack bike
  • prorack co nz
  • prorack near me
  • prorack nz
  • prorack roof box
  • prorack roof racks
  • prorack roof racks nz
  • prorack s16
  • prorack ski rack
  • prorack whispbar

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How the Brand Demand Index is measured

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