Roof rack and bike rack brands in New Zealand:Which brands are most popular in search?
In August 2026, Thule was the most searched among roof rack and bike rack brands in New Zealand, with an estimated 5.7K branded searches and 49.9% estimated Share of Search within this set.
Thule49.9%
Yakima17.1%
Rhino-Rack16.7%
Prorack16.3%
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Share of SearchLeaderboard
Compare the roof rack, roof box and bike rack brands New Zealand drivers fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Yakima, Rhino-Rack, Prorack. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Prorack |
|---|---|---|---|---|
| Oct 2025 | 46.4% | 15.9% | 19.6% | 18.2% |
| Nov 2025 | 45.1% | 16.8% | 19.7% | 18.4% |
| Dec 2025 | 43.2% | 17.9% | 20.9% | 18.1% |
| Jan 2026 | 47.3% | 17.3% | 19.2% | 16.3% |
| Feb 2026 | 46.6% | 17.1% | 19.5% | 16.8% |
| Mar 2026 | 52.2% | 15.1% | 18.2% | 14.5% |
| Apr 2026 | 49.3% | 17.8% | 17.5% | 15.4% |
| May 2026 | 51% | 17.5% | 17.3% | 14.2% |
| Jun 2026 | 51.3% | 17% | 17.8% | 13.9% |
| Jul 2026 | 49.4% | 18.2% | 17.3% | 15.1% |
| Aug 2026 | 49.9% | 17.1% | 16.7% | 16.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 5.7K | +2% | +0.5 points | |
| 2, held 2nd | 17.1% | 1.9K | -5.3% | -1.1 points | |
| 3, held 3rd | 16.7% | 1.9K | -2.1% | -0.5 points | |
| 4, held 4th | 16.3% | 1.9K | +8.8% | +1.2 points |
1.
Thule49.9%
held 1st · 5.7K estimated branded searches · +2% vs prior month · +0.5 points
2.
Yakima17.1%
held 2nd · 1.9K estimated branded searches · -5.3% vs prior month · -1.1 points
16.7%
held 3rd · 1.9K estimated branded searches · -2.1% vs prior month · -0.5 points
4.
Prorack16.3%
held 4th · 1.9K estimated branded searches · +8.8% vs prior month · +1.2 points
Compare search popularity between leading brands
Which brand is most popular in search among roof rack and bike rack brands in New Zealand?
4 brands
In August 2026, Thule was the most searched among roof rack and bike rack brands in New Zealand, with an estimated 5.7K branded searches and 49.9% estimated Share of Search within this set. Yakima is in 2nd place, 32.8 percentage points behind at 17.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Thule | 46.4% → 49.9% | 52.2%Mar 2026 | 43.2%Dec 2025 | 1st |
| Yakima | 15.9% → 17.1% | 18.2%Jul 2026 | 15.1%Mar 2026 | 4th → 2nd |
| Rhino-Rack | 19.6% → 16.7% | 20.9%Dec 2025 | 16.7%Aug 2026 | 2nd → 3rd |
| Prorack | 18.2% → 16.3% | 18.4%Nov 2025 | 13.9%Jun 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof rack and bike rack brands in New Zealand increased from 46.4% to 49.9%.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among roof rack and bike rack brands in New Zealand increased from 15.9% to 17.1%.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof rack and bike rack brands in New Zealand decreased from 19.6% to 16.7%.
- Across the 11 months ending August 2026, Prorack’s estimated Share of Search among roof rack and bike rack brands in New Zealand decreased from 18.2% to 16.3%.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 52.2% in March 2026 and was lowest at 43.2% in December 2025.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 18.2% in July 2026 and was lowest at 15.1% in March 2026.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 20.9% in December 2025 and was lowest at 16.7% in August 2026.
- Across the 11 months ending August 2026, Prorack’s estimated Share of Search among roof rack and bike rack brands in New Zealand peaked at 18.4% in November 2025 and was lowest at 13.9% in June 2026.
- Across the 11 months ending August 2026, Yakima rose from 4th to 2nd among roof rack and bike rack brands in New Zealand.
- Across the 11 months ending August 2026, Rhino-Rack fell from 2nd to 3rd among roof rack and bike rack brands in New Zealand.
- Across the 11 months ending August 2026, Prorack fell from 3rd to 4th among roof rack and bike rack brands in New Zealand.
How did search popularity change for New Zealand roof rack and bike rack brands in August 2026?
3 changes
In August 2026, Prorack gained estimated Share of Search among roof rack and bike rack brands in New Zealand, from 15.1% to 16.3%.
In August 2026, Yakima lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 18.2% to 17.1%.
In August 2026, Rhino-Rack lost estimated Share of Search among roof rack and bike rack brands in New Zealand, from 17.3% to 16.7%.
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