Brandwave

How popular isYakima?

In September 2026, people searched for Yakima by name about 1,100 times in New Zealand, about the same as the previous year. These searches made up 14.1% of all New Zealand roof rack and bike rack brand searches, placing Yakima fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about roof rack and bike rack brands, Yakima appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Yakima is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. ThuleShare of searches 52.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ProrackShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Rhino-RackShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. YakimaShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top roof rack and bike rack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yakima appeared in all five answers. Yakima is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Rhino-Rack2nd
  3. Yakima3rd
  4. Prorack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rhino-Rack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prorack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roof rack and bike rack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which roof rack and bike rack brands compete with Yakima?

Yakima against roof rack and bike rack brands in New Zealand, by month

Share of searches by month for Thule, Prorack, Rhino-Rack, Yakima. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleProrackRhino-RackYakima
Oct 202552.7%21.7%14.5%11.1%
Nov 202551.2%22.5%15.2%11.2%
Dec 202549.1%21.4%16.4%13%
Jan 202654.3%19.6%14.3%11.9%
Feb 202653.2%20.1%15.2%11.5%
Mar 202659.3%16.9%13.8%10%
Apr 202656.8%19.1%13.5%10.7%
May 202658.2%17.5%13.4%10.9%
Jun 202659.7%16.2%13.2%10.9%
Jul 202657.7%18.4%13.1%10.8%
Aug 202656.2%18.7%12.7%12.4%
Sep 202652.5%18.9%14.4%14.1%

  1. 1.Thule

    52.5%

    Held 1st. 4K estimated branded searches, -14.7% vs prior month. Share -3.7 points.

  2. 2.Prorack

    18.9%

    Held 2nd. 1.5K estimated branded searches, -7.6% vs prior month. Share +0.2 points.

  3. 3.Rhino-Rack

    14.4%

    Held 3rd. 1.1K estimated branded searches, +3.7% vs prior month. Share +1.7 points.

  4. 4.Yakima

    14.1%

    Held 4th. 1.1K estimated branded searches, +3.8% vs prior month. Share +1.7 points.

Compare popularity between Yakima and its closest rivals

Every comparison with Yakima

7 comparisons

How has branded search demand for Yakima changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yakima in New Zealand held steady at 1.1K.
  • Across the 12 months ending September 2026, Yakima’s share of searches among roof rack and bike rack brands in New Zealand increased from 11.1% to 14.1%.
  • Across the 12 months ending September 2026, Yakima’s share of searches among roof rack and bike rack brands in New Zealand peaked at 14.1% in September 2026 and was lowest at 10% in March 2026.

How did search popularity change for New Zealand roof rack and bike rack brands in September 2026?

4 changes

  1. In September 2026, Rhino-Rack gained share of searches among roof rack and bike rack brands in New Zealand, from 12.7% to 14.4%.

  2. In September 2026, Yakima gained share of searches among roof rack and bike rack brands in New Zealand, from 12.4% to 14.1%.

  3. In September 2026, Thule lost share of searches among roof rack and bike rack brands in New Zealand, from 56.2% to 52.5%.

  4. Prorack’s share of searches among roof rack and bike rack brands in New Zealand has gained ground for 3 months in a row, from 16.2% to 18.9% in September 2026.

How are Yakima’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Yakima’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yakima canopy
  • yakima roof box
  • yakima roof rack

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How the Brand Demand Index is measured

Where does Yakima compete?

Yakima is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
4x4 accessory brands4th of 72.6%Show ranking
Roof rack and bike rack brands4th of 414.1%Shown above
Cargo basket brands3rd of 317.4%Show ranking
Roof box brands3rd of 317.4%Show ranking
Creator with pink hair and a pink jacket

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