TJM vs Yakima:Which is more popular by branded search in New Zealand?
In August 2026, Yakima had more branded searches than TJM among 4x4 accessory brands in New Zealand. Yakima was estimated to have 1.9K branded searches compared to TJM’s 120, and held a 14.6% Share of Search versus TJM’s 0.9%.
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Which is more popular in search, TJM or Yakima?
Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yakima, TJM. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Yakima | Rhino-Rack | Ironman 4x4 | ARB | TJM |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 14.1% | 17.4% | 12.6% | 13.6% | 1.2% |
| Nov 2025 | 43.3% | 16.1% | 18.9% | 10.9% | 10% | 0.8% |
| Dec 2025 | 42.1% | 17.4% | 20.4% | 10.3% | 9.2% | 0.64% |
| Jan 2026 | 43.7% | 16% | 17.7% | 10.4% | 11.1% | 0.98% |
| Feb 2026 | 41.1% | 15.1% | 17.2% | 13.6% | 12% | 0.87% |
| Mar 2026 | 47% | 13.6% | 16.4% | 10.6% | 11.6% | 0.88% |
| Apr 2026 | 43.5% | 15.7% | 15.4% | 11.7% | 12.6% | 1% |
| May 2026 | 44% | 15.1% | 14.9% | 11.5% | 13.3% | 1.1% |
| Jun 2026 | 42.3% | 14% | 14.7% | 14% | 13.7% | 1.3% |
| Jul 2026 | 42.7% | 15.8% | 14.9% | 12.2% | 13.5% | 0.92% |
| Aug 2026 | 42.6% | 14.6% | 14.3% | 13.8% | 13.8% | 0.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the TJM and Yakima comparison changed over the last 12 months?
3 findings
- Yakima was ahead of TJM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TJM’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 1.2% to 0.9%, and its estimated monthly branded searches moved from 170 to 120.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 14.1% to 14.6%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
How did search popularity change for New Zealand 4x4 accessory brands in August 2026?
2 changes
In August 2026, Yakima lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 15.8% to 14.6%.
Estimated monthly branded searches for TJM in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using TJM’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TJM
4 branded search terms
- tjm 4x4
- tjm bull bar
- tjm canopy
- tjm roof rack
Yakima
10 branded search terms
- yakima bicycle roof rack
- yakima canopy
- yakima highroad bike rack
- yakima kayak roof rack
- yakima roof rack
- yakima roof rack box
- yakima roof rack system
- yakima roof racks nz
- yakima ski roof rack
- yakima tow bar bike rack
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.