Brandwave

How popular isRhino-Rack?

In September 2026, people searched for Rhino-Rack by name about 1,120 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 17.8% of all New Zealand cargo basket brand searches, placing Rhino-Rack second out of three brands. When we asked both ChatGPT and Google AI Overviews about cargo basket brands, Rhino-Rack appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Rhino-Rack is the second most searched of 3 competitors and the second most recommended in AI answers.

  1. ThuleShare of searches 64.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Rhino-RackShare of searches 17.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. YakimaShare of searches 17.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top cargo basket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rhino-Rack appeared in all five answers. Rhino-Rack is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yakima1st
  2. Rhino-Rack2nd
  3. Thule3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rhino-Rack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thule3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cargo basket brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cargo basket brands compete with Rhino-Rack?

Rhino-Rack against cargo basket brands in New Zealand, by month

Share of searches by month for Thule, Rhino-Rack, Yakima. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleRhino-RackYakima
Oct 202567.3%18.5%14.2%
Nov 202566%19.6%14.4%
Dec 202562.5%20.9%16.6%
Jan 202667.5%17.7%14.8%
Feb 202666.6%19%14.4%
Mar 202671.3%16.6%12.1%
Apr 202670.1%16.7%13.2%
May 202670.6%16.3%13.2%
Jun 202671.2%15.7%13.1%
Jul 202670.7%16%13.2%
Aug 202669.1%15.6%15.3%
Sep 202664.8%17.8%17.4%

  1. 1.Thule

    64.8%

    Held 1st. 4K estimated branded searches, -14.7% vs prior month. Share -4.3 points.

  2. 2.Rhino-Rack

    17.8%

    Held 2nd. 1.1K estimated branded searches, +3.7% vs prior month. Share +2.2 points.

  3. 3.Yakima

    17.4%

    Held 3rd. 1.1K estimated branded searches, +3.8% vs prior month. Share +2.2 points.

Compare popularity between Rhino-Rack and its closest rivals

Every comparison with Rhino-Rack

7 comparisons

How has branded search demand for Rhino-Rack changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rhino-Rack in New Zealand fell from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, Rhino-Rack’s share of searches among cargo basket brands in New Zealand decreased from 18.5% to 17.8%.
  • Across the 12 months ending September 2026, Rhino-Rack’s share of searches among cargo basket brands in New Zealand peaked at 20.9% in December 2025 and was lowest at 15.6% in August 2026.

How did search popularity change for New Zealand cargo basket brands in September 2026?

3 changes

  1. In September 2026, Rhino-Rack gained share of searches among cargo basket brands in New Zealand, from 15.6% to 17.8%.

  2. In September 2026, Yakima gained share of searches among cargo basket brands in New Zealand, from 15.3% to 17.4%.

  3. In September 2026, Thule lost share of searches among cargo basket brands in New Zealand, from 69.1% to 64.8%.

How are Rhino-Rack’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Rhino-Rack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rhino rack
  • rhino rack 4x4
  • rhino rack canopy
  • rhino rack platform
  • rhino rack vortex
  • rhinorack
  • rhinorack 4x4

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How the Brand Demand Index is measured

Where does Rhino-Rack compete?

Rhino-Rack is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
4x4 accessory brands3rd of 72.7%Show ranking
Roof rack and bike rack brands3rd of 414.4%Show ranking
Cargo basket brands2nd of 317.8%Shown above
Roof box brands2nd of 317.8%Show ranking
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