Brandwave

Rhino-Rack vs Yakima:Which is more popular?

In September 2026, Rhino-Rack and Yakima were level in searches among cargo basket brands in New Zealand, with an estimated 1.1K branded searches each, at 17.8% and 17.4% of the total. When we asked ChatGPT and Google AI Overviews about cargo basket brands, both Rhino-Rack and Yakima appeared in all five answers. Yakima was mentioned before Rhino-Rack in four out of five answers.

Among cargo basket brands in New Zealand in September 2026

Who do people search for more?

Rhino-Rack and Yakima are searched for about as often as each other.

Rhino-Rack 1.1K searchesYakima 1.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Rhino-Rack in 5 of 5Yakima in 5 of 5

Who does AI recommend more?

Yakima, named ahead of Rhino-Rack in 4 of 5 answers

Yakima first in 4Rhino-Rack first in 1

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Top cargo basket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Rhino-Rack and Yakima showed up in all five answers. Yakima was listed before Rhino-Rack in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yakima1st
  2. Rhino-Rack2nd
  3. Thule3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rhino-Rack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thule3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cargo basket brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Rhino-Rack or Yakima more popular in search?

This chart shows how often people search Google for Rhino-Rack and Yakima by name. Each line represents a brand's share of searches for all three cargo basket brands we track, month by month, from searches in New Zealand.

Rhino-Rack and Yakima among cargo basket brands in New Zealand, by month

Share of searches by month for Rhino-Rack, Yakima. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleRhino-RackYakima
Oct 202567.3%18.5%14.2%
Nov 202566%19.6%14.4%
Dec 202562.5%20.9%16.6%
Jan 202667.5%17.7%14.8%
Feb 202666.6%19%14.4%
Mar 202671.3%16.6%12.1%
Apr 202670.1%16.7%13.2%
May 202670.6%16.3%13.2%
Jun 202671.2%15.7%13.1%
Jul 202670.7%16%13.2%
Aug 202669.1%15.6%15.3%
Sep 202664.8%17.8%17.4%

How has the Rhino-Rack and Yakima comparison changed over the last 12 months?

3 findings
  • Rhino-Rack was ahead of Yakima in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rhino-Rack’s share of searches among cargo basket brands in New Zealand moved from 18.5% to 17.8%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, Yakima’s share of searches among cargo basket brands in New Zealand moved from 14.2% to 17.4%, and its estimated monthly branded searches held steady at 1.1K.

How did search popularity change for New Zealand cargo basket brands in September 2026?

2 changes

  1. In September 2026, Rhino-Rack gained share of searches among cargo basket brands in New Zealand, from 15.6% to 17.8%.

  2. In September 2026, Yakima gained share of searches among cargo basket brands in New Zealand, from 15.3% to 17.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Rhino-Rack’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rhino-Rack

4 branded search terms

  • rhino rack
  • rhino rack platform
  • rhino rack vortex
  • rhinorack

Yakima

2 branded search terms

  • yakima roof box
  • yakima roof rack

How the Brand Demand Index is measured

Other head-to-heads among cargo basket brands

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