Brandwave

How popular isRhino-Rack?

In September 2026, people searched for Rhino-Rack by name about 1,120 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 2.7% of all New Zealand 4x4 accessory brand searches, placing Rhino-Rack third out of seven brands. When we asked both ChatGPT and Google AI Overviews about 4x4 accessory brands, Rhino-Rack appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Rhino-Rack is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. Old Man EmuShare of searches 79.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. ThuleShare of searches 9.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Rhino-RackShare of searches 2.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. YakimaShare of searches 2.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. ARBShare of searches 2.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top 4x4 accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rhino-Rack was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rhino-Rack is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ARB1st
  2. Ironman 4x42nd
  3. Rhino-Rack3rd
  4. Old Man Emu4th
  5. Thule–
  6. Yakima–
  7. TJM–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ARB4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Old Man Emu3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rhino-Rack3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ironman 4x43 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thule0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yakima0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TJM0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 4x4 accessory brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which 4x4 accessory brands compete with Rhino-Rack?

Rhino-Rack against 4x4 accessory brands in New Zealand, by month

Share of searches by month for Old Man Emu, Thule, Rhino-Rack, Yakima, ARB, Ironman 4x4. The figures are in the table below the chart.

View monthly share of searches table
MonthOld Man EmuThuleRhino-RackYakimaARBIronman 4x4TJM
Oct 202572.6%13.4%3.7%2.8%3.4%3.6%0.46%
Nov 202570.6%15.1%4.5%3.3%2.7%3.5%0.34%
Dec 202568.9%15.5%5.2%4.1%2.5%3.4%0.28%
Jan 202673.1%14%3.7%3.1%2.7%3%0.38%
Feb 202673.4%13.1%3.8%2.8%2.9%3.7%0.32%
Mar 202671.6%15.9%3.7%2.7%3%2.7%0.34%
Apr 202679.1%11%2.7%2.1%2.4%2.5%0.31%
May 202678.9%11%2.6%2.1%2.6%2.5%0.33%
Jun 202674.1%13.3%2.9%2.4%3.1%3.7%0.46%
Jul 202678.4%11.3%2.6%2.1%2.8%2.5%0.28%
Aug 202677.8%11.2%2.5%2.5%2.6%3.1%0.28%
Sep 202679.6%9.8%2.7%2.6%2.6%2.5%0.22%

  1. 1.Old Man Emu

    79.6%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Thule

    9.8%

    Held 2nd. 4.1K estimated branded searches, -14.9% vs prior month. Share -1.4 points.

  3. 3.Rhino-Rack

    2.7%

    Moved from 5th to 3rd. 1.1K estimated branded searches, +3.7% vs prior month. Share +0.2 points.

  4. 4.Yakima

    2.6%

    Moved from 6th to 4th. 1.1K estimated branded searches, +4.8% vs prior month. Share +0.2 points.

  5. 5.ARB

    2.6%

    Moved from 4th to 5th. 1.1K estimated branded searches, -3.6% vs prior month. Share 0 points.

  6. 6.Ironman 4x4

    2.5%

    Moved from 3rd to 6th. 1K estimated branded searches, -21.8% vs prior month. Share -0.6 points.

  7. 7.TJM

    0.22%

    Held 7th. 90 estimated branded searches, -25% vs prior month. Share -0.1 points.

Compare popularity between Rhino-Rack and its closest rivals

Every comparison with Rhino-Rack

7 comparisons

How has branded search demand for Rhino-Rack changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rhino-Rack in New Zealand fell from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, Rhino-Rack’s share of searches among 4x4 accessory brands in New Zealand decreased from 3.7% to 2.7%.
  • Across the 12 months ending September 2026, Rhino-Rack’s share of searches among 4x4 accessory brands in New Zealand peaked at 5.2% in December 2025 and was lowest at 2.5% in August 2026.

How did search popularity change for New Zealand 4x4 accessory brands in September 2026?

6 changes

  1. In September 2026, Old Man Emu gained share of searches among 4x4 accessory brands in New Zealand, from 77.8% to 79.6%.

  2. In September 2026, Thule lost share of searches among 4x4 accessory brands in New Zealand, from 11.2% to 9.8%.

  3. In September 2026, Ironman 4x4 lost share of searches among 4x4 accessory brands in New Zealand, from 3.1% to 2.5%.

  4. In September 2026, Rhino-Rack rose from 5th to 3rd among 4x4 accessory brands in New Zealand.

  5. In September 2026, Yakima rose from 6th to 4th among 4x4 accessory brands in New Zealand.

  6. In September 2026, ARB fell from 4th to 5th among 4x4 accessory brands in New Zealand.

How are Rhino-Rack’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Rhino-Rack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rhino rack
  • rhino rack 4x4
  • rhino rack canopy
  • rhino rack platform
  • rhino rack vortex
  • rhinorack
  • rhinorack 4x4

Do you work for Rhino-Rack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rhino-Rack compete?

Rhino-Rack is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
4x4 accessory brands3rd of 72.7%Shown above
Roof rack and bike rack brands3rd of 414.4%Show ranking
Cargo basket brands2nd of 317.8%Show ranking
Roof box brands2nd of 317.8%Show ranking
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