Brandwave

How popular isOBS Studio in search?

In August 2026, there were an estimated 7.6K branded searches for OBS Studio in New Zealand which held steady over the last 11 months. OBS Studio holds 77.7% estimated Share of Search among New Zealand live streaming software and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. OBS Studio77.7%
  2. Streamlabs11.3%
  3. Restream5.4%
  4. StreamYard4.3%
  5. vMix1.3%
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Which live streaming software compete with OBS Studio?

OBS Studio against live streaming software in New Zealand, by month

Share of Search by month for OBS Studio, Streamlabs, Restream, StreamYard. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioStreamlabsRestreamStreamYardvMix
Oct 202570.4%16.7%5.8%5.6%1.4%
Nov 202571.8%15.2%5.6%5.4%2%
Dec 202570.6%15.7%6.8%5.5%1.3%
Jan 202673.2%15.5%6%4.4%0.97%
Feb 202678%12.1%4.7%3.7%1.5%
Mar 202678.4%10.3%5.2%4.8%1.4%
Apr 202677.7%9.6%4.7%6.4%1.6%
May 202679.4%9.3%4.7%5.2%1.3%
Jun 202677.3%10.8%4.4%6%1.5%
Jul 202676.5%11.2%4.4%6.7%1.1%
Aug 202677.7%11.3%5.4%4.3%1.3%
Sep 2026—————

  1. 1.OBS Studio

    77.7%

    held 1st · 7.6K estimated branded searches · -2.4% vs prior month · +1.2 points

  2. 2.Streamlabs

    11.3%

    held 2nd · 1.1K estimated branded searches · -3.5% vs prior month · +0.1 points

  3. 3.Restream

    5.4%

    moved from 4th to 3rd · 530 estimated branded searches · +17.8% vs prior month · +1 points

  4. 4.StreamYard

    4.3%

    moved from 3rd to 4th · 420 estimated branded searches · -39.1% vs prior month · -2.5 points

  5. 5.vMix

    1.3%

    held 5th · 130 estimated branded searches · +18.2% vs prior month · +0.2 points

Compare search popularity between OBS Studio and its closest rivals

How has branded search demand for OBS Studio changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OBS Studio in New Zealand held steady, from 7.5K to 7.6K.
  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand increased from 70.4% to 77.7%.
  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand peaked at 79.4% in May 2026 and was lowest at 70.4% in October 2025.

How did search popularity change for New Zealand live streaming software in August 2026?

  1. In August 2026, Restream overtook StreamYard to rank 3rd among live streaming software in New Zealand, at 5.4%.

  2. In August 2026, OBS Studio gained estimated Share of Search among live streaming software in New Zealand, from 76.5% to 77.7%.

  3. In August 2026, StreamYard lost estimated Share of Search among live streaming software in New Zealand, from 6.7% to 4.3%.

  4. Streamlabs’ estimated Share of Search among live streaming software in New Zealand has gained ground for 3 months in a row, from 9.3% to 11.3% in August 2026.

  5. Estimated monthly branded searches for vMix in New Zealand fell 13.3% over 11 measured months, from 150 to 130 in August 2026.

Which screen recording tools compete with OBS Studio?

OBS Studio against screen recording tools in New Zealand, by month

Share of Search by month for OBS Studio, Loom, Snagit, ScreenPal. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioLoomSnagitScreenPalCamtasia
Oct 202559.6%30.5%4.1%3.2%2.7%
Nov 202557.9%32.7%4.3%2.7%2.4%
Dec 202565%26.3%3.8%2.5%2.4%
Jan 202664.6%25.3%4.5%2.8%2.8%
Feb 202654.6%36.3%4%2.9%2.2%
Mar 202655.4%33.4%4.6%4.2%2.3%
Apr 202662.3%28.6%4%3.5%1.6%
May 202661.5%28.4%4.9%3.3%1.9%
Jun 202658.9%30.9%4.6%3.5%2.1%
Jul 202663.3%27.6%4.1%3.1%1.9%
Aug 202660.3%31.4%3.9%2.9%1.5%
Sep 2026—————

  1. 1.OBS Studio

    60.3%

    held 1st · 7.6K estimated branded searches · -2.4% vs prior month · -3 points

  2. 2.Loom

    31.4%

    held 2nd · 4K estimated branded searches · +16.4% vs prior month · +3.8 points

  3. 3.Snagit

    3.9%

    held 3rd · 490 estimated branded searches · -3.9% vs prior month · -0.3 points

  4. 4.ScreenPal

    2.9%

    held 4th · 370 estimated branded searches · -2.6% vs prior month · -0.2 points

  5. 5.Camtasia

    1.5%

    held 5th · 190 estimated branded searches · -17.4% vs prior month · -0.4 points

Compare search popularity between OBS Studio and its closest rivals

How has branded search demand for OBS Studio changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand increased from 59.6% to 60.3%.
  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand peaked at 65% in December 2025 and was lowest at 54.6% in February 2026.

How did search popularity change for New Zealand screen recording tools in August 2026?

  1. In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.

  2. In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%.

  3. Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.

  4. Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

How is OBS Studio measured?

Brandwave collects information about searches that people make online using OBS Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • mac obs studio
  • obs
  • obs dl
  • obs screen recorder
  • obs software
  • obs studio
  • obs studio download
  • obs studio live stream
  • obs studio multistream
  • obs studio online
  • obs studio screenshot
  • obs studio streaming software
  • obsproject com
  • obsstudio

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