How popular isSnagit in search?
In August 2026, there were an estimated 490 branded searches for Snagit in New Zealand which held steady over the last 11 months. Snagit holds 3.9% estimated Share of Search among New Zealand screen recording tools and is ranked 3rd of 5 competitors for search popularity.
OBS Studio60.3%
Loom31.4%
Snagit3.9%
ScreenPal2.9%- Camtasia1.5%
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Which screen recording tools compete with Snagit?
Share of Search by month for OBS Studio, Loom, Snagit, ScreenPal. The figures are in the table below the chart.
View monthly share of search table
| Month | OBS Studio | Loom | Snagit | ScreenPal | Camtasia |
|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 30.5% | 4.1% | 3.2% | 2.7% |
| Nov 2025 | 57.9% | 32.7% | 4.3% | 2.7% | 2.4% |
| Dec 2025 | 65% | 26.3% | 3.8% | 2.5% | 2.4% |
| Jan 2026 | 64.6% | 25.3% | 4.5% | 2.8% | 2.8% |
| Feb 2026 | 54.6% | 36.3% | 4% | 2.9% | 2.2% |
| Mar 2026 | 55.4% | 33.4% | 4.6% | 4.2% | 2.3% |
| Apr 2026 | 62.3% | 28.6% | 4% | 3.5% | 1.6% |
| May 2026 | 61.5% | 28.4% | 4.9% | 3.3% | 1.9% |
| Jun 2026 | 58.9% | 30.9% | 4.6% | 3.5% | 2.1% |
| Jul 2026 | 63.3% | 27.6% | 4.1% | 3.1% | 1.9% |
| Aug 2026 | 60.3% | 31.4% | 3.9% | 2.9% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 7.6K | -2.4% | -3 points | |
| 2, held 2nd | 31.4% | 4K | +16.4% | +3.8 points | |
| 3, held 3rd | 3.9% | 490 | -3.9% | -0.3 points | |
| 4, held 4th | 2.9% | 370 | -2.6% | -0.2 points | |
| 5, held 5th | 1.5% | 190 | -17.4% | -0.4 points |
60.3%
held 1st · 7.6K estimated branded searches · -2.4% vs prior month · -3 points
2.
Loom31.4%
held 2nd · 4K estimated branded searches · +16.4% vs prior month · +3.8 points
3.
Snagit3.9%
held 3rd · 490 estimated branded searches · -3.9% vs prior month · -0.3 points
2.9%
held 4th · 370 estimated branded searches · -2.6% vs prior month · -0.2 points
5.
Camtasia1.5%
held 5th · 190 estimated branded searches · -17.4% vs prior month · -0.4 points
Compare search popularity between Snagit and its closest rivals
How has branded search demand for Snagit changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Snagit in New Zealand held steady, from 510 to 490.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording tools in New Zealand peaked at 4.9% in May 2026 and was lowest at 3.8% in December 2025.
How did search popularity change for New Zealand screen recording tools in August 2026?
4 changes
In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.
In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%.
Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.
Which screenshot tools compete with Snagit?
Share of Search by month for ShareX, Lightshot, Greenshot, Snagit, CleanShot X. The figures are in the table below the chart.
View monthly share of search table
| Month | ShareX | Lightshot | Greenshot | Snagit | CleanShot X |
|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 14.8% | 35.4% | 21.5% | 5.1% |
| Nov 2025 | 20.6% | 14.9% | 36.4% | 21.9% | 6.1% |
| Dec 2025 | 21.4% | 16.2% | 32.9% | 22% | 7.5% |
| Jan 2026 | 19.3% | 23.4% | 29.1% | 23.8% | 4.5% |
| Feb 2026 | 30.3% | 16.1% | 26.8% | 20.9% | 5.9% |
| Mar 2026 | 21.5% | 17.7% | 26.4% | 26.8% | 7.5% |
| Apr 2026 | 22.6% | 22.6% | 22.6% | 23.4% | 8.7% |
| May 2026 | 19.9% | 31% | 17.4% | 24.1% | 7.6% |
| Jun 2026 | 21.6% | 20.9% | 32.8% | 20.9% | 3.7% |
| Jul 2026 | 34.4% | 28.4% | 18.3% | 15.3% | 3.6% |
| Aug 2026 | 32.1% | 22.5% | 21.8% | 18.1% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 870 | -24.3% | -2.3 points | |
| 2, held 2nd | 22.5% | 610 | -35.8% | -5.9 points | |
| 3, held 3rd | 21.8% | 590 | -3.3% | +3.5 points | |
| 4, held 4th | 18.1% | 490 | -3.9% | +2.8 points | |
| 5, held 5th | 5.5% | 150 | +25% | +1.9 points |
1.
ShareX
32.1%
held 1st · 870 estimated branded searches · -24.3% vs prior month · -2.3 points
22.5%
held 2nd · 610 estimated branded searches · -35.8% vs prior month · -5.9 points
21.8%
held 3rd · 590 estimated branded searches · -3.3% vs prior month · +3.5 points
4.
Snagit18.1%
held 4th · 490 estimated branded searches · -3.9% vs prior month · +2.8 points
5.5%
held 5th · 150 estimated branded searches · +25% vs prior month · +1.9 points
Compare search popularity between Snagit and its closest rivals
How has branded search demand for Snagit changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screenshot tools in New Zealand decreased from 21.5% to 18.1%.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screenshot tools in New Zealand peaked at 26.8% in March 2026 and was lowest at 15.3% in July 2026.
- Across the 11 months ending August 2026, Snagit fell from 3rd to 4th among screenshot tools in New Zealand.
How did search popularity change for New Zealand screenshot tools in August 2026?
5 changes
In August 2026, Greenshot gained estimated Share of Search among screenshot tools in New Zealand, from 18.3% to 21.8%.
In August 2026, Snagit gained estimated Share of Search among screenshot tools in New Zealand, from 15.3% to 18.1%.
In August 2026, CleanShot X gained estimated Share of Search among screenshot tools in New Zealand, from 3.6% to 5.5%.
In August 2026, Lightshot lost estimated Share of Search among screenshot tools in New Zealand, from 28.4% to 22.5%.
In August 2026, ShareX lost estimated Share of Search among screenshot tools in New Zealand, from 34.4% to 32.1%.
How is Snagit measured?
Brandwave collects information about searches that people make online using Snagit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- screenshot tool snagit
- scrolling screenshot snagit
- snagit
- snagit download
- snagit online
- snagit screen recorder
- snagit screenshot
- snagit snipping tool
- snagit software
- techsmith com
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Is Snagit your brand?
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