ScreenPal vs Snagit:Which is more popular by branded search in New Zealand?
In August 2026, Snagit had more branded searches than ScreenPal among screen recording tools in New Zealand. Snagit was estimated to have 490 branded searches compared to ScreenPal’s 370, and held a 3.9% Share of Search versus ScreenPal’s 2.9%.
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Which is more popular in search, ScreenPal or Snagit?
Compare the screen recording and capture tools New Zealanders record with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snagit, ScreenPal. The figures are in the table below the chart.
View monthly share of search table
| Month | OBS Studio | Loom | Snagit | ScreenPal | Camtasia |
|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 30.5% | 4.1% | 3.2% | 2.7% |
| Nov 2025 | 57.9% | 32.7% | 4.3% | 2.7% | 2.4% |
| Dec 2025 | 65% | 26.3% | 3.8% | 2.5% | 2.4% |
| Jan 2026 | 64.6% | 25.3% | 4.5% | 2.8% | 2.8% |
| Feb 2026 | 54.6% | 36.3% | 4% | 2.9% | 2.2% |
| Mar 2026 | 55.4% | 33.4% | 4.6% | 4.2% | 2.3% |
| Apr 2026 | 62.3% | 28.6% | 4% | 3.5% | 1.6% |
| May 2026 | 61.5% | 28.4% | 4.9% | 3.3% | 1.9% |
| Jun 2026 | 58.9% | 30.9% | 4.6% | 3.5% | 2.1% |
| Jul 2026 | 63.3% | 27.6% | 4.1% | 3.1% | 1.9% |
| Aug 2026 | 60.3% | 31.4% | 3.9% | 2.9% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the ScreenPal and Snagit comparison changed over the last 12 months?
3 findings
- Snagit was ahead of ScreenPal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording tools in New Zealand moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 400 to 370.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording tools in New Zealand moved from 4.1% to 3.9%, and its estimated monthly branded searches moved from 510 to 490.
How did search popularity change for New Zealand screen recording tools in August 2026?
1 change
Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ScreenPal’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ScreenPal
5 branded search terms
- screencast o matic
- screenpal
- screenpal com
- screenpal screen recorder
- screenpal screen recording
Snagit
10 branded search terms
- screenshot tool snagit
- scrolling screenshot snagit
- snagit
- snagit download
- snagit online
- snagit screen recorder
- snagit screenshot
- snagit snipping tool
- snagit software
- techsmith com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.