Brandwave

Screen recording tools in New Zealand:Which brands are most popular in search?

In August 2026, OBS Studio was the most searched among screen recording tools in New Zealand, with an estimated 7.6K branded searches and 60.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. OBS Studio60.3%
  2. Loom31.4%
  3. Snagit3.9%
  4. ScreenPal2.9%
  5. Camtasia1.5%

Follow screen recording tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the screen recording and capture tools New Zealanders record with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among screen recording tools in New Zealand, by month

Share of Search by month for OBS Studio, Loom, Snagit, ScreenPal. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioLoomSnagitScreenPalCamtasia
Oct 202559.6%30.5%4.1%3.2%2.7%
Nov 202557.9%32.7%4.3%2.7%2.4%
Dec 202565%26.3%3.8%2.5%2.4%
Jan 202664.6%25.3%4.5%2.8%2.8%
Feb 202654.6%36.3%4%2.9%2.2%
Mar 202655.4%33.4%4.6%4.2%2.3%
Apr 202662.3%28.6%4%3.5%1.6%
May 202661.5%28.4%4.9%3.3%1.9%
Jun 202658.9%30.9%4.6%3.5%2.1%
Jul 202663.3%27.6%4.1%3.1%1.9%
Aug 202660.3%31.4%3.9%2.9%1.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OBS Studio

    60.3%

    held 1st · 7.6K estimated branded searches · -2.4% vs prior month · -3 points

  2. 2.Loom

    31.4%

    held 2nd · 4K estimated branded searches · +16.4% vs prior month · +3.8 points

  3. 3.Snagit

    3.9%

    held 3rd · 490 estimated branded searches · -3.9% vs prior month · -0.3 points

  4. 4.ScreenPal

    2.9%

    held 4th · 370 estimated branded searches · -2.6% vs prior month · -0.2 points

  5. 5.Camtasia

    1.5%

    held 5th · 190 estimated branded searches · -17.4% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among screen recording tools in New Zealand?

In August 2026, OBS Studio was the most searched among screen recording tools in New Zealand, with an estimated 7.6K branded searches and 60.3% estimated Share of Search within this set. Loom is in 2nd place, 28.9 percentage points behind at 31.4% Share of Search.

New Zealand screen recording tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OBS Studio59.6% → 60.3%65%Dec 202554.6%Feb 20261st
Loom30.5% → 31.4%36.3%Feb 202625.3%Jan 20262nd
Snagit4.1% → 3.9%4.9%May 20263.8%Dec 20253rd
ScreenPal3.2% → 2.9%4.2%Mar 20262.5%Dec 20254th
Camtasia2.7% → 1.5%2.8%Jan 20261.5%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand increased from 59.6% to 60.3%.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand increased from 30.5% to 31.4%.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand decreased from 2.7% to 1.5%.
  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand peaked at 65% in December 2025 and was lowest at 54.6% in February 2026.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand peaked at 36.3% in February 2026 and was lowest at 25.3% in January 2026.
  • Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording tools in New Zealand peaked at 4.9% in May 2026 and was lowest at 3.8% in December 2025.
  • Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording tools in New Zealand peaked at 4.2% in March 2026 and was lowest at 2.5% in December 2025.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.5% in August 2026.
  • Across the 11 months ending August 2026, Snagit and ScreenPal held steady: their estimated Share of Search among screen recording tools in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand screen recording tools in August 2026?

  1. In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.

  2. In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%.

  3. Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.

  4. Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record