Brandwave

How popular isLoom in search?

In August 2026, there were an estimated 4K branded searches for Loom in New Zealand which held steady over the last 11 months. Loom holds 31.4% estimated Share of Search among New Zealand screen recording tools and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. OBS Studio60.3%
  2. Loom31.4%
  3. Snagit3.9%
  4. ScreenPal2.9%
  5. Camtasia1.5%
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Which screen recording tools compete with Loom?

Loom against screen recording tools in New Zealand, by month

Share of Search by month for OBS Studio, Loom, Snagit, ScreenPal. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioLoomSnagitScreenPalCamtasia
Oct 202559.6%30.5%4.1%3.2%2.7%
Nov 202557.9%32.7%4.3%2.7%2.4%
Dec 202565%26.3%3.8%2.5%2.4%
Jan 202664.6%25.3%4.5%2.8%2.8%
Feb 202654.6%36.3%4%2.9%2.2%
Mar 202655.4%33.4%4.6%4.2%2.3%
Apr 202662.3%28.6%4%3.5%1.6%
May 202661.5%28.4%4.9%3.3%1.9%
Jun 202658.9%30.9%4.6%3.5%2.1%
Jul 202663.3%27.6%4.1%3.1%1.9%
Aug 202660.3%31.4%3.9%2.9%1.5%
Sep 2026—————

  1. 1.OBS Studio

    60.3%

    held 1st · 7.6K estimated branded searches · -2.4% vs prior month · -3 points

  2. 2.Loom

    31.4%

    held 2nd · 4K estimated branded searches · +16.4% vs prior month · +3.8 points

  3. 3.Snagit

    3.9%

    held 3rd · 490 estimated branded searches · -3.9% vs prior month · -0.3 points

  4. 4.ScreenPal

    2.9%

    held 4th · 370 estimated branded searches · -2.6% vs prior month · -0.2 points

  5. 5.Camtasia

    1.5%

    held 5th · 190 estimated branded searches · -17.4% vs prior month · -0.4 points

Compare search popularity between Loom and its closest rivals

How has branded search demand for Loom changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Loom in New Zealand held steady, from 3.8K to 4K.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand increased from 30.5% to 31.4%.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand peaked at 36.3% in February 2026 and was lowest at 25.3% in January 2026.

How did search popularity change for New Zealand screen recording tools in August 2026?

  1. In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.

  2. In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%.

  3. Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.

  4. Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

How is Loom measured?

Brandwave collects information about searches that people make online using Loom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • loom
  • loom com
  • loom nz
  • loom online
  • loom pricing
  • loom screen recorder
  • loom screenshot

Do you work for Loom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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