Camtasia vs Loom:Which is more popular by branded search in New Zealand?
In August 2026, Loom had more branded searches than Camtasia among screen recording tools in New Zealand. Loom was estimated to have 4K branded searches compared to Camtasia’s 190, and held a 31.4% Share of Search versus Camtasia’s 1.5%.
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Which is more popular in search, Camtasia or Loom?
Compare the screen recording and capture tools New Zealanders record with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Loom, Camtasia. The figures are in the table below the chart.
View monthly share of search table
| Month | OBS Studio | Loom | Snagit | ScreenPal | Camtasia |
|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 30.5% | 4.1% | 3.2% | 2.7% |
| Nov 2025 | 57.9% | 32.7% | 4.3% | 2.7% | 2.4% |
| Dec 2025 | 65% | 26.3% | 3.8% | 2.5% | 2.4% |
| Jan 2026 | 64.6% | 25.3% | 4.5% | 2.8% | 2.8% |
| Feb 2026 | 54.6% | 36.3% | 4% | 2.9% | 2.2% |
| Mar 2026 | 55.4% | 33.4% | 4.6% | 4.2% | 2.3% |
| Apr 2026 | 62.3% | 28.6% | 4% | 3.5% | 1.6% |
| May 2026 | 61.5% | 28.4% | 4.9% | 3.3% | 1.9% |
| Jun 2026 | 58.9% | 30.9% | 4.6% | 3.5% | 2.1% |
| Jul 2026 | 63.3% | 27.6% | 4.1% | 3.1% | 1.9% |
| Aug 2026 | 60.3% | 31.4% | 3.9% | 2.9% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Camtasia and Loom comparison changed over the last 12 months?
3 findings
- Loom was ahead of Camtasia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand moved from 2.7% to 1.5%, and its estimated monthly branded searches moved from 340 to 190.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand moved from 30.5% to 31.4%, and its estimated monthly branded searches moved from 3.8K to 4K.
How did search popularity change for New Zealand screen recording tools in August 2026?
2 changes
In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.
Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Camtasia’s and Loom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.