Brandwave

How popular isCamtasia in search?

In August 2026, there were an estimated 190 branded searches for Camtasia in New Zealand which is down 44.1% over the last 11 months. Camtasia holds 1.5% estimated Share of Search among New Zealand screen recording tools and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. OBS Studio60.3%
  2. Loom31.4%
  3. Snagit3.9%
  4. ScreenPal2.9%
  5. Camtasia1.5%
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Which screen recording tools compete with Camtasia?

Camtasia against screen recording tools in New Zealand, by month

Share of Search by month for OBS Studio, Loom, Snagit, ScreenPal, Camtasia. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioLoomSnagitScreenPalCamtasia
Oct 202559.6%30.5%4.1%3.2%2.7%
Nov 202557.9%32.7%4.3%2.7%2.4%
Dec 202565%26.3%3.8%2.5%2.4%
Jan 202664.6%25.3%4.5%2.8%2.8%
Feb 202654.6%36.3%4%2.9%2.2%
Mar 202655.4%33.4%4.6%4.2%2.3%
Apr 202662.3%28.6%4%3.5%1.6%
May 202661.5%28.4%4.9%3.3%1.9%
Jun 202658.9%30.9%4.6%3.5%2.1%
Jul 202663.3%27.6%4.1%3.1%1.9%
Aug 202660.3%31.4%3.9%2.9%1.5%
Sep 2026—————

  1. 1.OBS Studio

    60.3%

    held 1st · 7.6K estimated branded searches · -2.4% vs prior month · -3 points

  2. 2.Loom

    31.4%

    held 2nd · 4K estimated branded searches · +16.4% vs prior month · +3.8 points

  3. 3.Snagit

    3.9%

    held 3rd · 490 estimated branded searches · -3.9% vs prior month · -0.3 points

  4. 4.ScreenPal

    2.9%

    held 4th · 370 estimated branded searches · -2.6% vs prior month · -0.2 points

  5. 5.Camtasia

    1.5%

    held 5th · 190 estimated branded searches · -17.4% vs prior month · -0.4 points

Compare search popularity between Camtasia and its closest rivals

How has branded search demand for Camtasia changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Camtasia in New Zealand fell from 340 to 190.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand decreased from 2.7% to 1.5%.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.5% in August 2026.

How did search popularity change for New Zealand screen recording tools in August 2026?

  1. In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.

  2. In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%.

  3. Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.

  4. Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

How is Camtasia measured?

Brandwave collects information about searches that people make online using Camtasia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • camtasia
  • camtasia online
  • camtasia screen recorder
  • camtasia screenshot

Do you work for Camtasia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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