OBS Studio vs Snagit:Which is more popular by branded search in New Zealand?
In August 2026, OBS Studio had more branded searches than Snagit among screen recording tools in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to Snagit’s 490, and held a 60.3% Share of Search versus Snagit’s 3.9%.
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Which is more popular in search, OBS Studio or Snagit?
Compare the screen recording and capture tools New Zealanders record with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OBS Studio, Snagit. The figures are in the table below the chart.
View monthly share of search table
| Month | OBS Studio | Loom | Snagit | ScreenPal | Camtasia |
|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 30.5% | 4.1% | 3.2% | 2.7% |
| Nov 2025 | 57.9% | 32.7% | 4.3% | 2.7% | 2.4% |
| Dec 2025 | 65% | 26.3% | 3.8% | 2.5% | 2.4% |
| Jan 2026 | 64.6% | 25.3% | 4.5% | 2.8% | 2.8% |
| Feb 2026 | 54.6% | 36.3% | 4% | 2.9% | 2.2% |
| Mar 2026 | 55.4% | 33.4% | 4.6% | 4.2% | 2.3% |
| Apr 2026 | 62.3% | 28.6% | 4% | 3.5% | 1.6% |
| May 2026 | 61.5% | 28.4% | 4.9% | 3.3% | 1.9% |
| Jun 2026 | 58.9% | 30.9% | 4.6% | 3.5% | 2.1% |
| Jul 2026 | 63.3% | 27.6% | 4.1% | 3.1% | 1.9% |
| Aug 2026 | 60.3% | 31.4% | 3.9% | 2.9% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the OBS Studio and Snagit comparison changed over the last 12 months?
3 findings
- OBS Studio was ahead of Snagit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand moved from 59.6% to 60.3%, and its estimated monthly branded searches moved from 7.5K to 7.6K.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording tools in New Zealand moved from 4.1% to 3.9%, and its estimated monthly branded searches moved from 510 to 490.
How did search popularity change for New Zealand screen recording tools in August 2026?
2 changes
In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%.
Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OBS Studio’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OBS Studio
14 branded search terms
- mac obs studio
- obs
- obs dl
- obs screen recorder
- obs software
- obs studio
- obs studio download
- obs studio live stream
- obs studio multistream
- obs studio online
- obs studio screenshot
- obs studio streaming software
- obsproject com
- obsstudio
Snagit
10 branded search terms
- screenshot tool snagit
- scrolling screenshot snagit
- snagit
- snagit download
- snagit online
- snagit screen recorder
- snagit screenshot
- snagit snipping tool
- snagit software
- techsmith com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.