Brandwave

Lightshot vs Snagit:Which is more popular by branded search in New Zealand?

In August 2026, Lightshot had more branded searches than Snagit among screenshot tools in New Zealand. Lightshot was estimated to have 610 branded searches compared to Snagit’s 490, and held a 22.5% Share of Search versus Snagit’s 18.1%.

Share of Search among screenshot tools in New Zealand in August 2026Which is more popular in search, Lightshot or Snagit?
Lightshot22.5%610 searches
vs
Snagit18.1%490 searches

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Which is more popular in search, Lightshot or Snagit?

Compare the screenshot and screen capture tools New Zealand teams annotate and share with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lightshot and Snagit among screenshot tools in New Zealand, by month

Share of Search by month for Lightshot, Snagit. The figures are in the table below the chart.

View monthly share of search table
MonthShareXLightshotGreenshotSnagitCleanShot X
Oct 202523.2%14.8%35.4%21.5%5.1%
Nov 202520.6%14.9%36.4%21.9%6.1%
Dec 202521.4%16.2%32.9%22%7.5%
Jan 202619.3%23.4%29.1%23.8%4.5%
Feb 202630.3%16.1%26.8%20.9%5.9%
Mar 202621.5%17.7%26.4%26.8%7.5%
Apr 202622.6%22.6%22.6%23.4%8.7%
May 202619.9%31%17.4%24.1%7.6%
Jun 202621.6%20.9%32.8%20.9%3.7%
Jul 202634.4%28.4%18.3%15.3%3.6%
Aug 202632.1%22.5%21.8%18.1%5.5%
Sep 2026—————

How has the Lightshot and Snagit comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Lightshot took it in May 2026.
  • Across the 11 months ending August 2026, Lightshot’s estimated Share of Search among screenshot tools in New Zealand moved from 14.8% to 22.5%, and its estimated monthly branded searches moved from 350 to 610.
  • Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screenshot tools in New Zealand moved from 21.5% to 18.1%, and its estimated monthly branded searches moved from 510 to 490.

How did search popularity change for New Zealand screenshot tools in August 2026?

  1. In August 2026, Snagit gained estimated Share of Search among screenshot tools in New Zealand, from 15.3% to 18.1%.

  2. In August 2026, Lightshot lost estimated Share of Search among screenshot tools in New Zealand, from 28.4% to 22.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Lightshot’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lightshot

7 branded search terms

  • lightshot
  • lightshot download
  • lightshot screenshot
  • lightshot screenshot app
  • lightshot screenshot tool
  • lightshot snipping tool
  • prntscr

Snagit

10 branded search terms

  • screenshot tool snagit
  • scrolling screenshot snagit
  • snagit
  • snagit download
  • snagit online
  • snagit screen recorder
  • snagit screenshot
  • snagit snipping tool
  • snagit software
  • techsmith com

How the Brand Demand Index is measured

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