OBS Studio vs Streamlabs:Which is more popular by branded search in New Zealand?
In August 2026, OBS Studio had more branded searches than Streamlabs among live streaming software in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to Streamlabs’ 1.1K, and held a 77.7% Share of Search versus Streamlabs’ 11.3%.
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Which is more popular in search, OBS Studio or Streamlabs?
Compare the live streaming studios and multistreaming tools New Zealand creators and organisations broadcast with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OBS Studio, Streamlabs. The figures are in the table below the chart.
View monthly share of search table
| Month | OBS Studio | Streamlabs | Restream | StreamYard | vMix |
|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 16.7% | 5.8% | 5.6% | 1.4% |
| Nov 2025 | 71.8% | 15.2% | 5.6% | 5.4% | 2% |
| Dec 2025 | 70.6% | 15.7% | 6.8% | 5.5% | 1.3% |
| Jan 2026 | 73.2% | 15.5% | 6% | 4.4% | 0.97% |
| Feb 2026 | 78% | 12.1% | 4.7% | 3.7% | 1.5% |
| Mar 2026 | 78.4% | 10.3% | 5.2% | 4.8% | 1.4% |
| Apr 2026 | 77.7% | 9.6% | 4.7% | 6.4% | 1.6% |
| May 2026 | 79.4% | 9.3% | 4.7% | 5.2% | 1.3% |
| Jun 2026 | 77.3% | 10.8% | 4.4% | 6% | 1.5% |
| Jul 2026 | 76.5% | 11.2% | 4.4% | 6.7% | 1.1% |
| Aug 2026 | 77.7% | 11.3% | 5.4% | 4.3% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the OBS Studio and Streamlabs comparison changed over the last 12 months?
3 findings
- OBS Studio was ahead of Streamlabs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand moved from 70.4% to 77.7%, and its estimated monthly branded searches moved from 7.5K to 7.6K.
- Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software in New Zealand moved from 16.7% to 11.3%, and its estimated monthly branded searches moved from 1.8K to 1.1K.
How did search popularity change for New Zealand live streaming software in August 2026?
2 changes
In August 2026, OBS Studio gained estimated Share of Search among live streaming software in New Zealand, from 76.5% to 77.7%.
Streamlabs’ estimated Share of Search among live streaming software in New Zealand has gained ground for 3 months in a row, from 9.3% to 11.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OBS Studio’s and Streamlabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OBS Studio
14 branded search terms
- mac obs studio
- obs
- obs dl
- obs screen recorder
- obs software
- obs studio
- obs studio download
- obs studio live stream
- obs studio multistream
- obs studio online
- obs studio screenshot
- obs studio streaming software
- obsproject com
- obsstudio
Streamlabs
8 branded search terms
- streamlabs
- streamlabs com
- streamlabs download
- streamlabs live stream
- streamlabs multistream
- streamlabs ob
- streamlabs online
- streamlabs streaming software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.