Brandwave

Live streaming software in New Zealand:Which brands are most popular in search?

In August 2026, OBS Studio was the most searched among live streaming software in New Zealand, with an estimated 7.6K branded searches and 77.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. OBS Studio77.7%
  2. Streamlabs11.3%
  3. Restream5.4%
  4. StreamYard4.3%
  5. vMix1.3%

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Share of SearchLeaderboard

Compare the live streaming studios and multistreaming tools New Zealand creators and organisations broadcast with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among live streaming software in New Zealand, by month

Share of Search by month for OBS Studio, Streamlabs, Restream, StreamYard. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioStreamlabsRestreamStreamYardvMix
Oct 202570.4%16.7%5.8%5.6%1.4%
Nov 202571.8%15.2%5.6%5.4%2%
Dec 202570.6%15.7%6.8%5.5%1.3%
Jan 202673.2%15.5%6%4.4%0.97%
Feb 202678%12.1%4.7%3.7%1.5%
Mar 202678.4%10.3%5.2%4.8%1.4%
Apr 202677.7%9.6%4.7%6.4%1.6%
May 202679.4%9.3%4.7%5.2%1.3%
Jun 202677.3%10.8%4.4%6%1.5%
Jul 202676.5%11.2%4.4%6.7%1.1%
Aug 202677.7%11.3%5.4%4.3%1.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OBS Studio

    77.7%

    held 1st · 7.6K estimated branded searches · -2.4% vs prior month · +1.2 points

  2. 2.Streamlabs

    11.3%

    held 2nd · 1.1K estimated branded searches · -3.5% vs prior month · +0.1 points

  3. 3.Restream

    5.4%

    moved from 4th to 3rd · 530 estimated branded searches · +17.8% vs prior month · +1 points

  4. 4.StreamYard

    4.3%

    moved from 3rd to 4th · 420 estimated branded searches · -39.1% vs prior month · -2.5 points

  5. 5.vMix

    1.3%

    held 5th · 130 estimated branded searches · +18.2% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among live streaming software in New Zealand?

In August 2026, OBS Studio was the most searched among live streaming software in New Zealand, with an estimated 7.6K branded searches and 77.7% estimated Share of Search within this set. Streamlabs is in 2nd place, 66.4 percentage points behind at 11.3% Share of Search.

New Zealand live streaming software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OBS Studio70.4% → 77.7%79.4%May 202670.4%Oct 20251st
Streamlabs16.7% → 11.3%16.7%Oct 20259.3%May 20262nd
Restream5.8% → 5.4%6.8%Dec 20254.4%Jun 20263rd
StreamYard5.6% → 4.3%6.7%Jul 20263.7%Feb 20264th
vMix1.4% → 1.3%2%Nov 20250.97%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand increased from 70.4% to 77.7%.
  • Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software in New Zealand decreased from 16.7% to 11.3%.
  • Across the 11 months ending August 2026, StreamYard’s estimated Share of Search among live streaming software in New Zealand decreased from 5.6% to 4.3%.
  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand peaked at 79.4% in May 2026 and was lowest at 70.4% in October 2025.
  • Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software in New Zealand peaked at 16.7% in October 2025 and was lowest at 9.3% in May 2026.
  • Across the 11 months ending August 2026, Restream’s estimated Share of Search among live streaming software in New Zealand peaked at 6.8% in December 2025 and was lowest at 4.4% in June 2026.
  • Across the 11 months ending August 2026, StreamYard’s estimated Share of Search among live streaming software in New Zealand peaked at 6.7% in July 2026 and was lowest at 3.7% in February 2026.
  • Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software in New Zealand peaked at 2% in November 2025 and was lowest at 0.97% in January 2026.
  • Across the 11 months ending August 2026, Restream and vMix held steady: their estimated Share of Search among live streaming software in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand live streaming software in August 2026?

  1. In August 2026, Restream overtook StreamYard to rank 3rd among live streaming software in New Zealand, at 5.4%.

  2. In August 2026, OBS Studio gained estimated Share of Search among live streaming software in New Zealand, from 76.5% to 77.7%.

  3. In August 2026, StreamYard lost estimated Share of Search among live streaming software in New Zealand, from 6.7% to 4.3%.

  4. Streamlabs’ estimated Share of Search among live streaming software in New Zealand has gained ground for 3 months in a row, from 9.3% to 11.3% in August 2026.

  5. Estimated monthly branded searches for vMix in New Zealand fell 13.3% over 11 measured months, from 150 to 130 in August 2026.

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