Brandwave

How popular isvMix in search?

In August 2026, there were an estimated 130 branded searches for vMix in New Zealand which is down 13.3% over the last 11 months. vMix holds 1.3% estimated Share of Search among New Zealand live streaming software and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. OBS Studio77.7%
  2. Streamlabs11.3%
  3. Restream5.4%
  4. StreamYard4.3%
  5. vMix1.3%
vMix website (opens in a new tab)

Follow vMix and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which live streaming software compete with vMix?

vMix against live streaming software in New Zealand, by month

Share of Search by month for OBS Studio, Streamlabs, Restream, StreamYard, vMix. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioStreamlabsRestreamStreamYardvMix
Oct 202570.4%16.7%5.8%5.6%1.4%
Nov 202571.8%15.2%5.6%5.4%2%
Dec 202570.6%15.7%6.8%5.5%1.3%
Jan 202673.2%15.5%6%4.4%0.97%
Feb 202678%12.1%4.7%3.7%1.5%
Mar 202678.4%10.3%5.2%4.8%1.4%
Apr 202677.7%9.6%4.7%6.4%1.6%
May 202679.4%9.3%4.7%5.2%1.3%
Jun 202677.3%10.8%4.4%6%1.5%
Jul 202676.5%11.2%4.4%6.7%1.1%
Aug 202677.7%11.3%5.4%4.3%1.3%
Sep 2026—————

  1. 1.OBS Studio

    77.7%

    held 1st · 7.6K estimated branded searches · -2.4% vs prior month · +1.2 points

  2. 2.Streamlabs

    11.3%

    held 2nd · 1.1K estimated branded searches · -3.5% vs prior month · +0.1 points

  3. 3.Restream

    5.4%

    moved from 4th to 3rd · 530 estimated branded searches · +17.8% vs prior month · +1 points

  4. 4.StreamYard

    4.3%

    moved from 3rd to 4th · 420 estimated branded searches · -39.1% vs prior month · -2.5 points

  5. 5.vMix

    1.3%

    held 5th · 130 estimated branded searches · +18.2% vs prior month · +0.2 points

Compare search popularity between vMix and its closest rivals

How has branded search demand for vMix changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for vMix in New Zealand fell from 150 to 130.
  • Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software in New Zealand peaked at 2% in November 2025 and was lowest at 0.97% in January 2026.

How did search popularity change for New Zealand live streaming software in August 2026?

  1. In August 2026, Restream overtook StreamYard to rank 3rd among live streaming software in New Zealand, at 5.4%.

  2. In August 2026, OBS Studio gained estimated Share of Search among live streaming software in New Zealand, from 76.5% to 77.7%.

  3. In August 2026, StreamYard lost estimated Share of Search among live streaming software in New Zealand, from 6.7% to 4.3%.

  4. Streamlabs’ estimated Share of Search among live streaming software in New Zealand has gained ground for 3 months in a row, from 9.3% to 11.3% in August 2026.

  5. Estimated monthly branded searches for vMix in New Zealand fell 13.3% over 11 measured months, from 150 to 130 in August 2026.

How is vMix measured?

Brandwave collects information about searches that people make online using vMix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • vmix
  • vmix com
  • vmix live stream
  • vmix streaming software

Do you work for vMix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is vMix your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record