Streamlabs vs vMix:Which is more popular by branded search in New Zealand?
In August 2026, Streamlabs had more branded searches than vMix among live streaming software in New Zealand. Streamlabs was estimated to have 1.1K branded searches compared to vMix’s 130, and held an 11.3% Share of Search versus vMix’s 1.3%.
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Which is more popular in search, Streamlabs or vMix?
Compare the live streaming studios and multistreaming tools New Zealand creators and organisations broadcast with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Streamlabs, vMix. The figures are in the table below the chart.
View monthly share of search table
| Month | OBS Studio | Streamlabs | Restream | StreamYard | vMix |
|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 16.7% | 5.8% | 5.6% | 1.4% |
| Nov 2025 | 71.8% | 15.2% | 5.6% | 5.4% | 2% |
| Dec 2025 | 70.6% | 15.7% | 6.8% | 5.5% | 1.3% |
| Jan 2026 | 73.2% | 15.5% | 6% | 4.4% | 0.97% |
| Feb 2026 | 78% | 12.1% | 4.7% | 3.7% | 1.5% |
| Mar 2026 | 78.4% | 10.3% | 5.2% | 4.8% | 1.4% |
| Apr 2026 | 77.7% | 9.6% | 4.7% | 6.4% | 1.6% |
| May 2026 | 79.4% | 9.3% | 4.7% | 5.2% | 1.3% |
| Jun 2026 | 77.3% | 10.8% | 4.4% | 6% | 1.5% |
| Jul 2026 | 76.5% | 11.2% | 4.4% | 6.7% | 1.1% |
| Aug 2026 | 77.7% | 11.3% | 5.4% | 4.3% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Streamlabs and vMix comparison changed over the last 12 months?
3 findings
- Streamlabs was ahead of vMix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software in New Zealand moved from 16.7% to 11.3%, and its estimated monthly branded searches moved from 1.8K to 1.1K.
- Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 150 to 130.
How did search popularity change for New Zealand live streaming software in August 2026?
2 changes
Streamlabs’ estimated Share of Search among live streaming software in New Zealand has gained ground for 3 months in a row, from 9.3% to 11.3% in August 2026.
Estimated monthly branded searches for vMix in New Zealand fell 13.3% over 11 measured months, from 150 to 130 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Streamlabs’ and vMix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Streamlabs
8 branded search terms
- streamlabs
- streamlabs com
- streamlabs download
- streamlabs live stream
- streamlabs multistream
- streamlabs ob
- streamlabs online
- streamlabs streaming software
vMix
4 branded search terms
- vmix
- vmix com
- vmix live stream
- vmix streaming software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.