Brandwave

How popular isOakley?

In September 2026, people searched for Oakley by name about 16,100 times in New Zealand, a 26.4% increase from the previous year. These searches made up 85.1% of all New Zealand ski goggle brand searches, placing Oakley first out of five brands. When we asked both ChatGPT and Google AI Overviews about ski goggle brands, Oakley appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Oakley is the most searched of 5 competitors and the second most recommended in AI answers.

  1. OakleyShare of searches 85.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SnowcentreShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. SmithShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AnonShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. DragonShare of searches 0.74%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Oakley website (opens in a new tab)

Follow Oakley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oakley is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Dragon4th
  5. Snowcentre5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snowcentre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski goggle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ski goggle brands compete with Oakley?

Oakley against ski goggle brands in New Zealand, by month

Share of searches by month for Oakley, Snowcentre, Smith, Anon. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleySnowcentreSmithAnonDragon
Oct 202586.8%9.4%1.9%1.2%0.75%
Nov 202593.9%4.5%1%0.31%0.23%
Dec 202592.7%5.5%1.1%0.46%0.23%
Jan 202689.8%7.3%1.7%0.91%0.33%
Feb 202688.3%7.5%2.6%1%0.52%
Mar 202690.5%6.5%2.3%0.55%0.22%
Apr 202689.9%7.4%1.7%0.62%0.41%
May 202686.8%8.8%2.3%1.4%0.7%
Jun 202680.4%13.3%3.6%1.5%1.1%
Jul 202672.3%16%6.7%3.6%1.4%
Aug 202673.6%14.3%6.6%4.2%1.3%
Sep 202685.1%8.3%3.3%2.6%0.74%

  1. 1.Oakley

    85.1%

    Held 1st. 10.3K estimated branded searches, +5.2% vs prior month. Share +11.5 points.

  2. 2.Snowcentre

    8.3%

    Held 2nd. 1K estimated branded searches, -47.4% vs prior month. Share -6 points.

  3. 3.Smith

    3.3%

    Held 3rd. 400 estimated branded searches, -54% vs prior month. Share -3.2 points.

  4. 4.Anon

    2.6%

    Held 4th. 310 estimated branded searches, -44.6% vs prior month. Share -1.7 points.

  5. 5.Dragon

    0.74%

    Held 5th. 90 estimated branded searches, -47.1% vs prior month. Share -0.5 points.

Compare popularity between Oakley and its closest rivals

Every comparison with Oakley

12 comparisons

How has branded search demand for Oakley changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oakley in New Zealand rose from 12.7K to 16.1K.
  • Across the 12 months ending September 2026, Oakley’s share of searches among ski goggle brands in New Zealand decreased from 86.8% to 85.1%.
  • Across the 12 months ending September 2026, Oakley’s share of searches among ski goggle brands in New Zealand peaked at 93.9% in November 2025 and was lowest at 72.3% in July 2026.

How did search popularity change for New Zealand ski goggle brands in September 2026?

5 changes

  1. In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%.

  2. In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%.

  3. In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%.

  4. In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%.

  5. In September 2026, Dragon lost share of searches among ski goggle brands in New Zealand, from 1.3% to 0.74%.

How are Oakley’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oakley
  • oakley beanie
  • oakley eyejacket
  • oakley eyejacket redux
  • oakley glasses
  • oakley holbrook
  • oakley metal
  • oakley polarised
  • oakley radar
  • oakley running sunglasses
  • oakley sunglasses
  • oakley sutro
  • oakley sweatshirt

Do you work for Oakley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Oakley compete?

Oakley is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunglasses brands2nd of 743.3%Show ranking
Snow helmet brands1st of 580.6%Show ranking
Ski goggle brands1st of 585.1%Shown above
Creator with pink hair and a pink jacket

Is Oakley your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free