Ski goggle brands in New Zealand:Which are most popular?
In September 2026, Oakley was the most searched ski goggle brand in New Zealand, accounting for 85.1% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Smith and Anon showed up in every answer. Smith was recommended most often, coming first in every response.
OakleyShare of searches 85.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SnowcentreShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
SmithShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AnonShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
DragonShare of searches 0.74%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top ski goggle brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Smith and Anon appeared every time. Smith was recommended most often, coming first in every answer. Oakley was second, and Anon was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Smith1st
- Oakley2nd
- Anon3rd
- Dragon4th
- Snowcentre5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dragon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snowcentre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski goggle brands
5 answers
Asked ChatGPT
“Which ski goggle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ski goggle brands in New Zealand?”
Asked ChatGPT
“What's the best ski goggle brand in New Zealand for clear vision?”
Searched Google, AI Overview
“best ski goggles”
Searched Google, AI Overview
“snow goggles nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ski goggle brands do people search for most?
This chart shows how often people search Google for each ski goggle brand by name. Each line represents a brand's share of searches for all five ski goggle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Oakley, Snowcentre, Smith, Anon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Snowcentre | Smith | Anon | Dragon |
|---|---|---|---|---|---|
| Oct 2025 | 86.8% | 9.4% | 1.9% | 1.2% | 0.75% |
| Nov 2025 | 93.9% | 4.5% | 1% | 0.31% | 0.23% |
| Dec 2025 | 92.7% | 5.5% | 1.1% | 0.46% | 0.23% |
| Jan 2026 | 89.8% | 7.3% | 1.7% | 0.91% | 0.33% |
| Feb 2026 | 88.3% | 7.5% | 2.6% | 1% | 0.52% |
| Mar 2026 | 90.5% | 6.5% | 2.3% | 0.55% | 0.22% |
| Apr 2026 | 89.9% | 7.4% | 1.7% | 0.62% | 0.41% |
| May 2026 | 86.8% | 8.8% | 2.3% | 1.4% | 0.7% |
| Jun 2026 | 80.4% | 13.3% | 3.6% | 1.5% | 1.1% |
| Jul 2026 | 72.3% | 16% | 6.7% | 3.6% | 1.4% |
| Aug 2026 | 73.6% | 14.3% | 6.6% | 4.2% | 1.3% |
| Sep 2026 | 85.1% | 8.3% | 3.3% | 2.6% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.1% | 10.3K | +5.2% | +11.5 points | |
| 2, held 2nd | 8.3% | 1K | -47.4% | -6 points | |
| 3, held 3rd | 3.3% | 400 | -54% | -3.2 points | |
| 4, held 4th | 2.6% | 310 | -44.6% | -1.7 points | |
| 5, held 5th | 0.74% | 90 | -47.1% | -0.5 points |
1.
Oakley85.1%
Held 1st. 10.3K estimated branded searches, +5.2% vs prior month. Share +11.5 points.
8.3%
Held 2nd. 1K estimated branded searches, -47.4% vs prior month. Share -6 points.
3.
Smith3.3%
Held 3rd. 400 estimated branded searches, -54% vs prior month. Share -3.2 points.
4.
Anon2.6%
Held 4th. 310 estimated branded searches, -44.6% vs prior month. Share -1.7 points.
5.
Dragon0.74%
Held 5th. 90 estimated branded searches, -47.1% vs prior month. Share -0.5 points.
Which brand is most popular in search among ski goggle brands in New Zealand?
5 brands
In September 2026, Oakley was the most searched among ski goggle brands in New Zealand, with an estimated 10.3K branded searches, 85.1% of all searches for the five we track. Snowcentre is in 2nd place, 76.8 percentage points behind at 8.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Oakley | 86.8% → 85.1% | 93.9%Nov 2025 | 72.3%Jul 2026 | 1st |
| Snowcentre | 9.4% → 8.3% | 16%Jul 2026 | 4.5%Nov 2025 | 2nd |
| Smith | 1.9% → 3.3% | 6.7%Jul 2026 | 1%Nov 2025 | 3rd |
| Anon | 1.2% → 2.6% | 4.2%Aug 2026 | 0.31%Nov 2025 | 4th |
| Dragon | 0.75% → 0.74% | 1.4%Jul 2026 | 0.22%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Oakley’s share of searches among ski goggle brands in New Zealand decreased from 86.8% to 85.1%.
- Across the 12 months ending September 2026, Snowcentre’s share of searches among ski goggle brands in New Zealand decreased from 9.4% to 8.3%.
- Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand increased from 1.9% to 3.3%.
- Across the 12 months ending September 2026, Anon’s share of searches among ski goggle brands in New Zealand increased from 1.2% to 2.6%.
- Across the 12 months ending September 2026, Oakley’s share of searches among ski goggle brands in New Zealand peaked at 93.9% in November 2025 and was lowest at 72.3% in July 2026.
- Across the 12 months ending September 2026, Snowcentre’s share of searches among ski goggle brands in New Zealand peaked at 16% in July 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand peaked at 6.7% in July 2026 and was lowest at 1% in November 2025.
- Across the 12 months ending September 2026, Anon’s share of searches among ski goggle brands in New Zealand peaked at 4.2% in August 2026 and was lowest at 0.31% in November 2025.
- Across the 12 months ending September 2026, Dragon’s share of searches among ski goggle brands in New Zealand peaked at 1.4% in July 2026 and was lowest at 0.22% in March 2026.
- Across the 12 months ending September 2026, Dragon held steady: its share of searches among ski goggle brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand ski goggle brands in September 2026?
5 changes
In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%.
In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%.
In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%.
In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%.
In September 2026, Dragon lost share of searches among ski goggle brands in New Zealand, from 1.3% to 0.74%.
Compare popularity between leading brands
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