Brandwave

How popular isAnon?

In September 2026, people searched for Anon by name about 310 times in New Zealand, an 181.8% increase from the previous year. These searches made up 2.6% of all New Zealand ski goggle brand searches, placing Anon fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about ski goggle brands, Anon appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Anon is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. OakleyShare of searches 85.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SnowcentreShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. SmithShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AnonShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. DragonShare of searches 0.74%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anon appeared in all five answers. Anon is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Dragon4th
  5. Snowcentre5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snowcentre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski goggle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ski goggle brands compete with Anon?

Anon against ski goggle brands in New Zealand, by month

Share of searches by month for Oakley, Snowcentre, Smith, Anon. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleySnowcentreSmithAnonDragon
Oct 202586.8%9.4%1.9%1.2%0.75%
Nov 202593.9%4.5%1%0.31%0.23%
Dec 202592.7%5.5%1.1%0.46%0.23%
Jan 202689.8%7.3%1.7%0.91%0.33%
Feb 202688.3%7.5%2.6%1%0.52%
Mar 202690.5%6.5%2.3%0.55%0.22%
Apr 202689.9%7.4%1.7%0.62%0.41%
May 202686.8%8.8%2.3%1.4%0.7%
Jun 202680.4%13.3%3.6%1.5%1.1%
Jul 202672.3%16%6.7%3.6%1.4%
Aug 202673.6%14.3%6.6%4.2%1.3%
Sep 202685.1%8.3%3.3%2.6%0.74%

  1. 1.Oakley

    85.1%

    Held 1st. 10.3K estimated branded searches, +5.2% vs prior month. Share +11.5 points.

  2. 2.Snowcentre

    8.3%

    Held 2nd. 1K estimated branded searches, -47.4% vs prior month. Share -6 points.

  3. 3.Smith

    3.3%

    Held 3rd. 400 estimated branded searches, -54% vs prior month. Share -3.2 points.

  4. 4.Anon

    2.6%

    Held 4th. 310 estimated branded searches, -44.6% vs prior month. Share -1.7 points.

  5. 5.Dragon

    0.74%

    Held 5th. 90 estimated branded searches, -47.1% vs prior month. Share -0.5 points.

Compare popularity between Anon and its closest rivals

Every comparison with Anon

6 comparisons

How has branded search demand for Anon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Anon in New Zealand rose from 110 to 310.
  • Across the 12 months ending September 2026, Anon’s share of searches among ski goggle brands in New Zealand increased from 1.2% to 2.6%.
  • Across the 12 months ending September 2026, Anon’s share of searches among ski goggle brands in New Zealand peaked at 4.2% in August 2026 and was lowest at 0.31% in November 2025.

How did search popularity change for New Zealand ski goggle brands in September 2026?

5 changes

  1. In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%.

  2. In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%.

  3. In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%.

  4. In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%.

  5. In September 2026, Dragon lost share of searches among ski goggle brands in New Zealand, from 1.3% to 0.74%.

How are Anon’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • anon goggles
  • anon ski goggles

Do you work for Anon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Anon compete?

Anon is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Snow helmet brands5th of 52.4%Show ranking
Ski goggle brands4th of 52.6%Shown above
Creator with pink hair and a pink jacket

Is Anon your brand?

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