Brandwave

Anon vs Oakley:Which is more popular?

In September 2026, Oakley had more branded searches than Anon among ski goggle brands in New Zealand. Oakley had about 10,300 branded searches, while Anon had 310. Oakley made up 85.1% of all ski goggle brand searches we track, and Anon accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about ski goggle brands, Anon appeared in all five answers and Oakley in four. Oakley was mentioned before Anon in four out of five answers.

Among ski goggle brands in New Zealand in September 2026

Who do people search for more?

Oakley, about 33 searches for every 1 for Anon

Oakley 10.3K searchesAnon 310 searches

Who does AI mention more?

Anon, mentioned in every answer we collected

Anon in 5 of 5Oakley in 4 of 5

Who does AI recommend more?

Oakley, named ahead of Anon in 4 of 5 answers

Oakley first in 4Anon first in 1

Follow Anon vs Oakley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anon appeared in all five answers. Oakley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oakley was listed before Anon in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Dragon4th
  5. Snowcentre5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snowcentre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski goggle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anon or Oakley more popular in search?

This chart shows how often people search Google for Anon and Oakley by name. Each line represents a brand's share of searches for all five ski goggle brands we track, month by month, from searches in New Zealand.

Anon and Oakley among ski goggle brands in New Zealand, by month

Share of searches by month for Oakley, Anon. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleySnowcentreSmithAnonDragon
Oct 202586.8%9.4%1.9%1.2%0.75%
Nov 202593.9%4.5%1%0.31%0.23%
Dec 202592.7%5.5%1.1%0.46%0.23%
Jan 202689.8%7.3%1.7%0.91%0.33%
Feb 202688.3%7.5%2.6%1%0.52%
Mar 202690.5%6.5%2.3%0.55%0.22%
Apr 202689.9%7.4%1.7%0.62%0.41%
May 202686.8%8.8%2.3%1.4%0.7%
Jun 202680.4%13.3%3.6%1.5%1.1%
Jul 202672.3%16%6.7%3.6%1.4%
Aug 202673.6%14.3%6.6%4.2%1.3%
Sep 202685.1%8.3%3.3%2.6%0.74%

How has the Anon and Oakley comparison changed over the last 12 months?

3 findings
  • Oakley was ahead of Anon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anon’s share of searches among ski goggle brands in New Zealand moved from 1.2% to 2.6%, and its estimated monthly branded searches moved from 110 to 310.
  • Across the 12 months ending September 2026, Oakley’s share of searches among ski goggle brands in New Zealand moved from 86.8% to 85.1%, and its estimated monthly branded searches moved from 8.1K to 10.3K.

How did search popularity change for New Zealand ski goggle brands in September 2026?

2 changes
  1. In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%.

  2. In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Anon’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anon

2 branded search terms

  • anon goggles
  • anon ski goggles

Oakley

9 branded search terms

  • oakley
  • oakley beanie
  • oakley eyejacket
  • oakley eyejacket redux
  • oakley holbrook
  • oakley metal
  • oakley radar
  • oakley sutro
  • oakley sweatshirt

How the Brand Demand Index is measured

Other head-to-heads among ski goggle brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.