Brandwave

Oakley vs Snowcentre:Which is more popular?

In September 2026, Oakley had more branded searches than Snowcentre among ski goggle brands in New Zealand. Oakley had about 10,300 branded searches, while Snowcentre had 1,000. Oakley made up 85.1% of all ski goggle brand searches we track, and Snowcentre accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about ski goggle brands, Oakley appeared in four of the five answers and Snowcentre in two. Oakley was mentioned before Snowcentre in every answer that named either.

Among ski goggle brands in New Zealand in September 2026

Who do people search for more?

Oakley, about 10 searches for every 1 for Snowcentre

Oakley 10.3K searchesSnowcentre 1K searches

Who does AI mention more?

Oakley, mentioned in 4 of 5 answers, Snowcentre in 2

Oakley in 4 of 5Snowcentre in 2 of 5

Who does AI recommend more?

Oakley, named ahead of Snowcentre in 4 of 4 answers

Oakley first in 4Snowcentre never first

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Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Snowcentre was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Oakley was listed before Snowcentre in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Dragon4th
  5. Snowcentre5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snowcentre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski goggle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Oakley or Snowcentre more popular in search?

This chart shows how often people search Google for Oakley and Snowcentre by name. Each line represents a brand's share of searches for all five ski goggle brands we track, month by month, from searches in New Zealand.

Oakley and Snowcentre among ski goggle brands in New Zealand, by month

Share of searches by month for Oakley, Snowcentre. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleySnowcentreSmithAnonDragon
Oct 202586.8%9.4%1.9%1.2%0.75%
Nov 202593.9%4.5%1%0.31%0.23%
Dec 202592.7%5.5%1.1%0.46%0.23%
Jan 202689.8%7.3%1.7%0.91%0.33%
Feb 202688.3%7.5%2.6%1%0.52%
Mar 202690.5%6.5%2.3%0.55%0.22%
Apr 202689.9%7.4%1.7%0.62%0.41%
May 202686.8%8.8%2.3%1.4%0.7%
Jun 202680.4%13.3%3.6%1.5%1.1%
Jul 202672.3%16%6.7%3.6%1.4%
Aug 202673.6%14.3%6.6%4.2%1.3%
Sep 202685.1%8.3%3.3%2.6%0.74%

How has the Oakley and Snowcentre comparison changed over the last 12 months?

3 findings
  • Oakley was ahead of Snowcentre in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oakley’s share of searches among ski goggle brands in New Zealand moved from 86.8% to 85.1%, and its estimated monthly branded searches moved from 8.1K to 10.3K.
  • Across the 12 months ending September 2026, Snowcentre’s share of searches among ski goggle brands in New Zealand moved from 9.4% to 8.3%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for New Zealand ski goggle brands in September 2026?

2 changes

  1. In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%.

  2. In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Oakley’s and Snowcentre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oakley

9 branded search terms

  • oakley
  • oakley beanie
  • oakley eyejacket
  • oakley eyejacket redux
  • oakley holbrook
  • oakley metal
  • oakley radar
  • oakley sutro
  • oakley sweatshirt

Snowcentre

2 branded search terms

  • snow centre
  • snowcentre

How the Brand Demand Index is measured

Other head-to-heads among ski goggle brands

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