Brandwave

Smith vs Snowcentre:Which is more popular?

In September 2026, Snowcentre had more branded searches than Smith among ski goggle brands in New Zealand. Snowcentre had about 1,000 branded searches, while Smith had 400. Snowcentre made up 8.3% of all ski goggle brand searches we track, and Smith accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about ski goggle brands, Smith appeared in all five answers and Snowcentre in two. Smith was mentioned before Snowcentre in every answer.

Among ski goggle brands in New Zealand in September 2026

Who do people search for more?

Snowcentre, about 3 searches for every 1 for Smith

Snowcentre 1K searchesSmith 400 searches

Who does AI mention more?

Smith, mentioned in every answer we collected

Smith in 5 of 5Snowcentre in 2 of 5

Who does AI recommend more?

Smith, named ahead of Snowcentre in every answer

Smith first in 5Snowcentre never first

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Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smith appeared in all five answers. Snowcentre was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smith was listed before Snowcentre in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Dragon4th
  5. Snowcentre5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snowcentre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski goggle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Smith or Snowcentre more popular in search?

This chart shows how often people search Google for Smith and Snowcentre by name. Each line represents a brand's share of searches for all five ski goggle brands we track, month by month, from searches in New Zealand.

Smith and Snowcentre among ski goggle brands in New Zealand, by month

Share of searches by month for Snowcentre, Smith. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleySnowcentreSmithAnonDragon
Oct 202586.8%9.4%1.9%1.2%0.75%
Nov 202593.9%4.5%1%0.31%0.23%
Dec 202592.7%5.5%1.1%0.46%0.23%
Jan 202689.8%7.3%1.7%0.91%0.33%
Feb 202688.3%7.5%2.6%1%0.52%
Mar 202690.5%6.5%2.3%0.55%0.22%
Apr 202689.9%7.4%1.7%0.62%0.41%
May 202686.8%8.8%2.3%1.4%0.7%
Jun 202680.4%13.3%3.6%1.5%1.1%
Jul 202672.3%16%6.7%3.6%1.4%
Aug 202673.6%14.3%6.6%4.2%1.3%
Sep 202685.1%8.3%3.3%2.6%0.74%

How has the Smith and Snowcentre comparison changed over the last 12 months?

3 findings
  • Snowcentre was ahead of Smith in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand moved from 1.9% to 3.3%, and its estimated monthly branded searches moved from 180 to 400.
  • Across the 12 months ending September 2026, Snowcentre’s share of searches among ski goggle brands in New Zealand moved from 9.4% to 8.3%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for New Zealand ski goggle brands in September 2026?

2 changes

  1. In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%.

  2. In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Smith’s and Snowcentre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Smith

2 branded search terms

  • smith goggles
  • smith ski goggles

Snowcentre

2 branded search terms

  • snow centre
  • snowcentre

How the Brand Demand Index is measured

Other head-to-heads among ski goggle brands

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