Brandwave

How popular isDragon?

In September 2026, people searched for Dragon by name about 90 times in New Zealand, a 28.6% increase from the previous year. These searches made up 0.74% of all New Zealand ski goggle brand searches, placing Dragon fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about ski goggle brands, Dragon appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Dragon is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. OakleyShare of searches 85.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SnowcentreShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. SmithShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AnonShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. DragonShare of searches 0.74%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dragon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dragon is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Dragon4th
  5. Snowcentre5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snowcentre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski goggle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ski goggle brands compete with Dragon?

Dragon against ski goggle brands in New Zealand, by month

Share of searches by month for Oakley, Snowcentre, Smith, Anon, Dragon. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleySnowcentreSmithAnonDragon
Oct 202586.8%9.4%1.9%1.2%0.75%
Nov 202593.9%4.5%1%0.31%0.23%
Dec 202592.7%5.5%1.1%0.46%0.23%
Jan 202689.8%7.3%1.7%0.91%0.33%
Feb 202688.3%7.5%2.6%1%0.52%
Mar 202690.5%6.5%2.3%0.55%0.22%
Apr 202689.9%7.4%1.7%0.62%0.41%
May 202686.8%8.8%2.3%1.4%0.7%
Jun 202680.4%13.3%3.6%1.5%1.1%
Jul 202672.3%16%6.7%3.6%1.4%
Aug 202673.6%14.3%6.6%4.2%1.3%
Sep 202685.1%8.3%3.3%2.6%0.74%

  1. 1.Oakley

    85.1%

    Held 1st. 10.3K estimated branded searches, +5.2% vs prior month. Share +11.5 points.

  2. 2.Snowcentre

    8.3%

    Held 2nd. 1K estimated branded searches, -47.4% vs prior month. Share -6 points.

  3. 3.Smith

    3.3%

    Held 3rd. 400 estimated branded searches, -54% vs prior month. Share -3.2 points.

  4. 4.Anon

    2.6%

    Held 4th. 310 estimated branded searches, -44.6% vs prior month. Share -1.7 points.

  5. 5.Dragon

    0.74%

    Held 5th. 90 estimated branded searches, -47.1% vs prior month. Share -0.5 points.

Compare popularity between Dragon and its closest rivals

Every comparison with Dragon

4 comparisons

How has branded search demand for Dragon changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dragon in New Zealand rose from 70 to 90.
  • Across the 12 months ending September 2026, Dragon’s share of searches among ski goggle brands in New Zealand peaked at 1.4% in July 2026 and was lowest at 0.22% in March 2026.

How did search popularity change for New Zealand ski goggle brands in September 2026?

5 changes

  1. In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%.

  2. In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%.

  3. In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%.

  4. In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%.

  5. In September 2026, Dragon lost share of searches among ski goggle brands in New Zealand, from 1.3% to 0.74%.

How are Dragon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dragon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dragon goggles

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How the Brand Demand Index is measured

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