Brandwave

How popular isSmith?

In September 2026, people searched for Smith by name about 450 times in New Zealand, an 80% increase from the previous year. These searches made up 3.3% of all New Zealand ski goggle brand searches, placing Smith third out of five brands. When we asked both ChatGPT and Google AI Overviews about ski goggle brands, Smith appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Smith is the third most searched of 5 competitors and the most recommended in AI answers.

  1. OakleyShare of searches 85.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SnowcentreShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. SmithShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AnonShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. DragonShare of searches 0.74%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smith appeared in all five answers. Smith is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Dragon4th
  5. Snowcentre5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snowcentre2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski goggle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ski goggle brands compete with Smith?

Smith against ski goggle brands in New Zealand, by month

Share of searches by month for Oakley, Snowcentre, Smith, Anon. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleySnowcentreSmithAnonDragon
Oct 202586.8%9.4%1.9%1.2%0.75%
Nov 202593.9%4.5%1%0.31%0.23%
Dec 202592.7%5.5%1.1%0.46%0.23%
Jan 202689.8%7.3%1.7%0.91%0.33%
Feb 202688.3%7.5%2.6%1%0.52%
Mar 202690.5%6.5%2.3%0.55%0.22%
Apr 202689.9%7.4%1.7%0.62%0.41%
May 202686.8%8.8%2.3%1.4%0.7%
Jun 202680.4%13.3%3.6%1.5%1.1%
Jul 202672.3%16%6.7%3.6%1.4%
Aug 202673.6%14.3%6.6%4.2%1.3%
Sep 202685.1%8.3%3.3%2.6%0.74%

  1. 1.Oakley

    85.1%

    Held 1st. 10.3K estimated branded searches, +5.2% vs prior month. Share +11.5 points.

  2. 2.Snowcentre

    8.3%

    Held 2nd. 1K estimated branded searches, -47.4% vs prior month. Share -6 points.

  3. 3.Smith

    3.3%

    Held 3rd. 400 estimated branded searches, -54% vs prior month. Share -3.2 points.

  4. 4.Anon

    2.6%

    Held 4th. 310 estimated branded searches, -44.6% vs prior month. Share -1.7 points.

  5. 5.Dragon

    0.74%

    Held 5th. 90 estimated branded searches, -47.1% vs prior month. Share -0.5 points.

Compare popularity between Smith and its closest rivals

Every comparison with Smith

8 comparisons

How has branded search demand for Smith changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smith in New Zealand rose from 250 to 450.
  • Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand increased from 1.9% to 3.3%.
  • Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand peaked at 6.7% in July 2026 and was lowest at 1% in November 2025.

How did search popularity change for New Zealand ski goggle brands in September 2026?

5 changes

  1. In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%.

  2. In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%.

  3. In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%.

  4. In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%.

  5. In September 2026, Dragon lost share of searches among ski goggle brands in New Zealand, from 1.3% to 0.74%.

How are Smith’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smith goggles
  • smith mtb helmet
  • smith ski goggles

Do you work for Smith? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smith compete?

Smith is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Snow helmet brands4th of 53.1%Show ranking
Ski goggle brands3rd of 53.3%Shown above
MTB helmet brands5th of 51.3%Show ranking
Creator with pink hair and a pink jacket

Is Smith your brand?

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