Oakley vs Ray-Ban:Which is more popular by branded search in New Zealand?
In August 2026, Oakley had more branded searches than Ray-Ban among sunglasses brands in New Zealand. Oakley was estimated to have 18K branded searches compared to Ray-Ban’s 17.4K, and held a 45% Share of Search versus Ray-Ban’s 43.4%.
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Which is more popular in search, Oakley or Ray-Ban?
Compare the sunglasses brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oakley, Ray-Ban. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Bolle | Carrera |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 44.3% | 6.5% | 3.2% | 1.9% | 1% |
| Nov 2025 | 47.5% | 39.1% | 7% | 3.7% | 1.8% | 0.96% |
| Dec 2025 | 45.4% | 42% | 7% | 3% | 1.5% | 1.2% |
| Jan 2026 | 46.8% | 41.4% | 6.1% | 2.7% | 2% | 0.97% |
| Feb 2026 | 46% | 42.5% | 5.9% | 2.6% | 2.1% | 0.91% |
| Mar 2026 | 44.9% | 43.5% | 5.6% | 2.7% | 2.3% | 1% |
| Apr 2026 | 47% | 42.5% | 5.3% | 2.4% | 1.8% | 0.95% |
| May 2026 | 44.3% | 44.7% | 5.7% | 2.2% | 2% | 1.1% |
| Jun 2026 | 38.9% | 49.3% | 6.2% | 2.9% | 1.8% | 0.93% |
| Jul 2026 | 39.8% | 47.8% | 6.5% | 2.9% | 2.1% | 1% |
| Aug 2026 | 45% | 43.4% | 5.4% | 2.8% | 2.4% | 0.92% |
| Sep 2026 | — | — | — | — | — | — |
How has the Oakley and Ray-Ban comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Oakley took it in November 2025, Ray-Ban took it in May 2026, Oakley took it in August 2026.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglasses brands in New Zealand moved from 43% to 45%, and its estimated monthly branded searches moved from 15.6K to 18K.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand moved from 44.3% to 43.4%, and its estimated monthly branded searches moved from 16.1K to 17.4K.
How did search popularity change for New Zealand sunglasses brands in August 2026?
2 changes
In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.
In August 2026, Ray-Ban lost estimated Share of Search among sunglasses brands in New Zealand, from 47.8% to 43.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Oakley’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oakley
22 branded search terms
- oakley
- oakley beanie
- oakley com
- oakley eyejacket
- oakley eyejacket redux
- oakley flak 2
- oakley glasses
- oakley holbrook
- oakley holbrook sunglasses
- oakley metal
- oakley near me
- oakley new zealand
- oakley nz
- oakley online
- oakley polarised
- oakley radar
- oakley radar ev path
- oakley running sunglasses
- oakley sunglasses
- oakley sunglasses for men
- oakley sutro
- oakley sweatshirt
Ray-Ban
22 branded search terms
- meta ray ban glasses
- meta rayban
- ray ban
- ray ban aviator
- ray ban clubmaster
- ray ban com
- ray ban glasses
- ray ban near me
- ray ban nz
- ray ban online
- ray ban polarised
- ray ban wayfarer
- ray ban wayfarer sunglasses
- rayban
- rayban aviator sunglasses
- rayban glasses
- rayban men sunglasses
- rayban meta glasses
- rayban nz
- rayban polarised
- rayban sun glass
- replacing ray ban lenses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.