How popular isRay-Ban in search?
In August 2026, there were an estimated 17.4K branded searches for Ray-Ban in New Zealand which is up 8.2% over the last 11 months. Ray-Ban holds 43.4% estimated Share of Search among New Zealand sunglasses brands and is ranked 2nd of 6 competitors for search popularity.
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Which sunglasses brands compete with Ray-Ban?
Share of Search by month for Oakley, Ray-Ban, Le Specs, Quay, Bolle. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Bolle | Carrera |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 44.3% | 6.5% | 3.2% | 1.9% | 1% |
| Nov 2025 | 47.5% | 39.1% | 7% | 3.7% | 1.8% | 0.96% |
| Dec 2025 | 45.4% | 42% | 7% | 3% | 1.5% | 1.2% |
| Jan 2026 | 46.8% | 41.4% | 6.1% | 2.7% | 2% | 0.97% |
| Feb 2026 | 46% | 42.5% | 5.9% | 2.6% | 2.1% | 0.91% |
| Mar 2026 | 44.9% | 43.5% | 5.6% | 2.7% | 2.3% | 1% |
| Apr 2026 | 47% | 42.5% | 5.3% | 2.4% | 1.8% | 0.95% |
| May 2026 | 44.3% | 44.7% | 5.7% | 2.2% | 2% | 1.1% |
| Jun 2026 | 38.9% | 49.3% | 6.2% | 2.9% | 1.8% | 0.93% |
| Jul 2026 | 39.8% | 47.8% | 6.5% | 2.9% | 2.1% | 1% |
| Aug 2026 | 45% | 43.4% | 5.4% | 2.8% | 2.4% | 0.92% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45% | 18K | +9.6% | +5.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.4% | 17.4K | -12.1% | -4.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 5.4% | 2.2K | -19% | -1.1 points | |
| 4, held 4th | 2.8% | 1.1K | -4.2% | 0 points | |
| 5, held 5th | 2.4% | 960 | +12.9% | +0.3 points | |
| 6, held 6th | 0.92% | 370 | -11.9% | -0.1 points |
1.
Oakley
45%
moved from 2nd to 1st · 18K estimated branded searches · +9.6% vs prior month · +5.3 points
2.
Ray-Ban
43.4%
moved from 1st to 2nd · 17.4K estimated branded searches · -12.1% vs prior month · -4.4 points
3.
Le Specs5.4%
held 3rd · 2.2K estimated branded searches · -19% vs prior month · -1.1 points
4.
Quay2.8%
held 4th · 1.1K estimated branded searches · -4.2% vs prior month · 0 points
5.
Bolle
2.4%
held 5th · 960 estimated branded searches · +12.9% vs prior month · +0.3 points
6.
Carrera0.92%
held 6th · 370 estimated branded searches · -11.9% vs prior month · -0.1 points
Compare search popularity between Ray-Ban and its closest rivals
How has branded search demand for Ray-Ban changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ray-Ban in New Zealand rose from 16.1K to 17.4K.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand decreased from 44.3% to 43.4%.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand peaked at 49.3% in June 2026 and was lowest at 39.1% in November 2025.
- Across the 11 months ending August 2026, Ray-Ban fell from 1st to 2nd among sunglasses brands in New Zealand.
How did search popularity change for New Zealand sunglasses brands in August 2026?
4 changes
In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.
In August 2026, Ray-Ban lost estimated Share of Search among sunglasses brands in New Zealand, from 47.8% to 43.4%.
In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.
Estimated monthly branded searches for Bolle in New Zealand rose 39.1% over 11 measured months, from 690 to 960 in August 2026.
How is Ray-Ban measured?
Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- meta ray ban glasses
- meta rayban
- ray ban
- ray ban aviator
- ray ban clubmaster
- ray ban com
- ray ban glasses
- ray ban near me
- ray ban nz
- ray ban online
- ray ban polarised
- ray ban wayfarer
- ray ban wayfarer sunglasses
- rayban
- rayban aviator sunglasses
- rayban glasses
- rayban men sunglasses
- rayban meta glasses
- rayban nz
- rayban polarised
- rayban sun glass
- replacing ray ban lenses
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Is Ray-Ban your brand?
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